{"id":21986,"date":"2022-05-18T07:43:39","date_gmt":"2022-05-18T07:43:39","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=21986"},"modified":"2022-05-28T11:48:12","modified_gmt":"2022-05-28T11:48:12","slug":"kenyelmi-termeke-csirke-matuszvad","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/en\/kenyelmi-termeke-csirke-matuszvad\/","title":{"rendered":"The convenience products and the scoundrel"},"content":{"rendered":"<div class=\"matus-fooldal-1 matus-entity-placement\" id=\"matus-2526695418\"><div id=\"matus-668567168\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div><p><em>Nowadays, speed and ease of preparation have become important considerations. This is due to an extremely rapid social change, which is best approached in terms of time. We have to adapt to the demands of a fast-paced world, and this applies to all areas of life. Typically, we are already <a href=\"https:\/\/blog.matusz-vad.hu\/en\/dinig-guide-dijatado-gala\/\">they want much more<\/a> for people to live, <a href=\"https:\/\/shop.matusz-vad.hu\/hu\" target=\"_blank\" rel=\"noopener\">much more<\/a> want to get things done and have less and less time for so-called everyday activities. These are buying food, preparing food, cooking.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22008 size-full\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920.jpg 1920w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-300x200.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-1024x683.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-768x512.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-391x260.jpg 391w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-1536x1024.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-450x300.jpg 450w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/aisle-g7aad96901_1920-90x60.jpg 90w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><strong>Shopping habits have changed<\/strong><\/h3>\n<p>In the old days, a housewife - a so-called homemaker - spent all her time getting food, cooking and feeding the family. Then it was <a href=\"https:\/\/blog.matusz-vad.hu\/en\/spartacus-salata-siker-egeszseg\/\" target=\"_blank\" rel=\"noopener\">completely natural<\/a> calculated. But nowadays women work just as much as men. Another fundamental social factor is the increase in the number of people living alone. Typically, this <a href=\"https:\/\/blog.matusz-vad.hu\/en\/eper-csodaszer-stressz-ellen-ved\/\" target=\"_blank\" rel=\"noopener\">younger age groups are affected<\/a>, but it has become a fact. This is why everything started to work according to the new methods of trade. The number of food products available online has expanded, and companies have even <a href=\"https:\/\/blog.matusz-vad.hu\/en\/hus-gasztromajalis-fehervar-boller-boutikque\/\" target=\"_blank\" rel=\"noopener\">specialise in<\/a>, to be delivered directly to the consumer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22002 size-full\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920.jpg 1920w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920-300x169.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920-1024x576.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920-768x432.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920-1536x864.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/supermarket-g93dfddfe7_1920-107x60.jpg 107w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><strong>Food categorisation method<\/strong><\/h3>\n<p>We have also witnessed an explosion of innovation in the production, packaging and transport of food in <a href=\"https:\/\/blog.matusz-vad.hu\/en\/automatikus-vazlatmagyar-etel-oszkar-gala\/\" target=\"_blank\" rel=\"noopener\">in recent years<\/a>. Technologies have emerged that allow food to be prepared faster, preserved longer and <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/becsi-csirke-kb-160g\/130700\" target=\"_blank\" rel=\"noopener\">more flexibility to manage<\/a> its movement. This has created a category of what we call convenience food.<\/p>\n<p>Consumer goods have long been categorised in the marketing literature. The starting point for this classification is the consumer's <a href=\"https:\/\/blog.matusz-vad.hu\/en\/birkagulyas-nem-csak-bogracsban\/\" target=\"_blank\" rel=\"noopener\">habits,<\/a> is the typical purchasing behaviour of consumers. The main aspects taken into account are the time spent on the purchase, the expenditure and the form of consumption.<\/p>\n<ul>\n<li><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/becsi-csirke-kb-160g\/130700\">Comfort products<\/a> (convenience goods)<\/li>\n<li>Shopping goods (shopping goods)<\/li>\n<li>Special products (specialty goods)<\/li>\n<\/ul>\n<h3><strong>Other benefits of convenience products<\/strong><\/h3>\n<p>One of the most important factors is to be aware of the properties and characteristics of the product before you buy it, as everything is usually indicated on the packaging. These products are also described by the distributors and manufacturers on their mostly online platforms. This makes it easy to compare the goods and to plan your spending. This is a huge advantage in restaurants, commercial kitchens or any catering establishment, as you can work with ready-made data for calculations. We already know how to use it, so we have an advantage when planning the cooking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21987 size-full\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920.jpg\" alt=\"\" width=\"1920\" height=\"1363\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920.jpg 1920w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920-300x213.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920-1024x727.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920-768x545.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920-1536x1090.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2022\/05\/inn-ga41151568_1920-85x60.jpg 85w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Convenience products have the advantage of reliable, consistent quality that will not disappoint you and that you know in advance what you will be able to make.<\/p>\n<h3><strong>The special products<\/strong><\/h3>\n<p>These are the raw materials, the products, for which they provide a solid background. They come under one brand, one brand name, so they have a much higher level of recognition than the average product. Products with marketing power have a higher value in the eyes of the customer. Therefore, the price is not always the determining factor for these products, as the customer knows that he is getting good quality. Achieving brand loyalty is the key to ensuring the continued sales of speciality products - finished products.#<\/p>\n<p>Author: <a href=\"https:\/\/www.facebook.com\/tomi.budafoki\">Tam\u00e1s Budafoki<\/a><\/p>\n<div class=\"matus-fooldal-3 matus-entity-placement\" id=\"matus-162824505\"><div id=\"matus-735081873\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Manaps\u00e1g fontos szempontt\u00e1 v\u00e1lt a gyorsas\u00e1g \u00e9s a k\u00f6nnyen elk\u00e9sz\u00edthet\u0151s\u00e9g. Ez k\u00f6sz\u00f6nhet\u0151 egy roppant gyorsan bek\u00f6vetkez\u0151 t\u00e1rsadalmi v\u00e1ltoz\u00e1snak, mely legink\u00e1bb az id\u0151 vonatkoz\u00e1s\u00e1ban megk\u00f6zel\u00edthet\u0151. A felgyorsult vil\u00e1g ig\u00e9nyeihez alkalmazkodnunk kell, \u00e9s ez az \u00e9let minden ter\u00fclet\u00e9n \u00e9rv\u00e9nyes. Jellemz\u0151en m\u00e1r sokkal t\u00f6bbet szeretn\u00e9nek az emberek \u00e9lni, sokkal t\u00f6bb tennival\u00f3t szeretn\u00e9nek elv\u00e9gezni, \u00e9s egyre kevesebb id\u0151 jut<a class=\"article-read-more\" href=\"https:\/\/blog.matusz-vad.hu\/en\/kenyelmi-termeke-csirke-matuszvad\/\"><i class=\"flownewsicon fa-angle-double-right\"><\/i><\/a><\/p>","protected":false},"author":14,"featured_media":21999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,255],"tags":[278,2,689,690,10,209,75,688,216,19,211,212,231,15],"class_list":["post-21986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alapanyagok","category-trendek","tag-alapanyag","tag-blog","tag-brand","tag-csirke","tag-etterem","tag-gasztronomia","tag-hus","tag-kenyelmi-termek","tag-konyhafonok","tag-receptek","tag-sef","tag-sefek","tag-szakacs","tag-vendeglatas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A k\u00e9nyelmi term\u00e9kek \u00e9s a csirkefog\u00f3 - Matusz-Vad Blog<\/title>\n<meta name=\"description\" content=\"A k\u00e9nyelmi term\u00e9kek \u00e9s a csirkefog\u00f3. 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