{"id":39575,"date":"2025-05-20T16:00:00","date_gmt":"2025-05-20T14:00:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=39575"},"modified":"2025-05-20T11:22:10","modified_gmt":"2025-05-20T09:22:10","slug":"smash-burger-matusz-vad","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/en\/smash-burger-matusz-vad\/","title":{"rendered":"The Smash Burger craze - But why is everyone so into it?"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

It's crunching on Instagram, sizzling on TikTok, and customers are queuing up - but what is this new burger trend, and what should the catering industry know about it?<\/strong><\/p>\n\n\n

\n
\"\"
Source: yourhomebasedmom.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

What is a Smash Burger?<\/strong><\/h2>\n\n\n\n

The essence of the Smash Burger is surprisingly simple: a 80\/20 or 90\/10 meat to fat ratio beef meatballs<\/strong> place on a hot baking tray (230-240 \u00b0C), then use a spatula they flatten you quickly<\/strong>. Meatballs made in this way are just per page <\/strong>40-40 seconds <\/strong>under the crust.<\/p>\n\n\n\n

The end result: thin, crispy-edged, characterful scone<\/strong>, often served double or triple. The combination is deliberately simple: cheese, pickled cucumber, onion, sauce, occasionally bacon - the emphasis is on an intense, honest taste experience.<\/p>\n\n\n\n

Our range includes\u00a0sliced cheddar<\/a><\/strong>,\u00a0Heinz basic sauces<\/a><\/strong>,\u00a0Private bacon<\/a><\/strong>, as well as the\u00a0Salomon potato panties<\/a><\/strong>\u00a0fits perfectly with this concept. And for baking, the\u00a0Debic clarified liquid butter<\/a><\/strong>\u00a0provides a stable and professional foundation.<\/p>\n\n\n\n

All this not only delivers excellent flavours, but also predictable operation and fast service<\/strong> which is a key factor in the summer season at busy locations (e.g. beaches, festivals, food trucks).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Where did the fever start?<\/strong><\/h2>\n\n\n\n

In America, in the 1950s, a restaurant worker - by accident or by genius - flattened a meat pie in Kentucky with a tin can, and from then on there was no stopping him. Since then, the Smash Burger has become one of the most popular fast-food dishes in the US - and now it's exploded in Budapest and across the country. The flipped burger craze is not slowing down, in fact: is spreading<\/strong>.<\/p>\n\n\n\n

What are the opportunities for the profession?<\/strong><\/h2>\n\n\n\n

The Smash Burger is not just a trend - serious business opportunity<\/strong>. Here are some reasons why it's worth introducing it to the menu:<\/p>\n\n\n\n

    \n
  1. Sight, sound and smell - an experience<\/strong>: The sight, sound and smell of smash technology is an appetising experience in itself.<\/li>\n\n\n\n
  2. Fast preparation, high spinability<\/strong>: The baking time\u00a070 seconds<\/strong>\u00a0- based on my own roadshow experience. While a classic artisanal burger takes 8-10 minutes to prepare, the\u00a0up to five times the amount in the same time<\/strong>\u00a0can be dispensed in one busy unit.<\/li>\n\n\n\n
  3. Lower meat costs, maximum experience<\/strong>: The meat pies\u00a080 grams<\/strong><\/a>, but doubled or tripled to get the desired experience. This is not only cost-effective, but\u00a0easy to dose and easy to calculate<\/strong>\u00a0solution.<\/li>\n\n\n\n
  4. Perfect choice for fast plants<\/strong>: Food trucks, beach bars, festival canteens, bistros - the Smash Burger\u00a0perfectly suited to the fast pace<\/strong>. Lake Balaton, the shores of Rome, Lake Tisza - wherever you need speed, spectacle and value for money, this burger works.<\/li>\n\n\n\n
  5. Has marketing value<\/strong>: Guests\u00a0are photographed, posted, recommended - and return<\/strong>. The spectacular cooking process and unique flavour make the Smash Burger virtually\u00a0advertises itself<\/strong>.<\/li>\n\n\n\n
  6. New offering, easy to integrate<\/strong>: Can be introduced as a fixed menu, a weekly offer, for events - or even as a \u201cdirty food\u201d themed offer.\u00a0Flexible fitting<\/strong>\u00a0into the existing menu, with little risk and a lot of attention.<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Complete solution for caterers - only with us<\/strong><\/h2>\n\n\n\n

    The Smash Burger trend is not the only thing we've been watching - we have been actively working on it<\/strong>. We have recently developed a meatball that stable, predictable and premium quality<\/strong> specifically tailored to the needs of the domestic hospitality industry. This product in this form, with this consistency and with this professional background available exclusively from us<\/strong>.<\/p>\n\n\n\n

    The same is true for Salomon potato panties<\/strong> which is no exaggeration to say: currently one of the best choices<\/strong> on the Hungarian market. It doesn't collapse during baking, holds the juicy filling well, and perfectly complements the concept in terms of taste.<\/p>\n\n\n\n

    All the accessories you need for a complete burger experience - from from sauces to cheese, from bacon to butter for baking<\/strong> - you'll find it here, from a single source, with professional support<\/strong>.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Important:<\/strong><\/p>\n\n\n\n