{"id":39683,"date":"2025-07-19T11:00:00","date_gmt":"2025-07-19T09:00:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=39683"},"modified":"2025-07-18T16:47:24","modified_gmt":"2025-07-18T14:47:24","slug":"hogyan-eszunk-holnap","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/en\/hogyan-eszunk-holnap\/","title":{"rendered":"How will we eat tomorrow? - Gastronomy trends 2025"},"content":{"rendered":"<div class=\"matus-fooldal-1 matus-entity-placement\" id=\"matus-504183745\"><div id=\"matus-3365758364\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div>\n<p><strong>The way people think about food and what they want is changing faster than ever. Today, trends are not only driven by cookbooks or chefs, but also by social media, as food increasingly reflects the inspirations of the online world.<\/strong><\/p>\n\n\n\n<p><strong>For 2025, several international trend studies (BMEL, MINTEL, Innova, ZukunftsInstitut) have been carried out on what should be included in modern gastronomy in addition to the already well-established dishes. These were grouped into three main trends that are transforming menus, purchasing and restaurant concepts in Hungary. Let's see what we can expect.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fenntarthatosag-hazai-alapanyagok-eloterben\"><strong>Sustainability - domestic ingredients at the forefront<\/strong><\/h2>\n\n\n\n<p>More and more people are demanding meat, vegetables and dairy products from local producers. There are signs that many would like to return to older, shorter and more reliable supply chains. Today, organic certification alone is not enough: they are looking for real producer values and stories.<\/p>\n\n\n\n<p>Focusing on domestic specialities - such as the <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/202379\/202379?s=angus\">Angus minced meat<\/a>, <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/csont-nelkuli-mangalica-tarja\/102957?s=mangalica&amp;_gl=1*1xq9f19*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw953DBhCyARIsANhIZobCJshLn0OMr6dUe5rdfsuqRGONqKaLsvZe3ISv7ox3ibUhlQcjV4YaAuBmEALw_wcB&amp;gbraid=0AAAAAoMS_2rd5G3LAIddt5exi8ohjK1tK\">mangalica<\/a>, <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/oz_gerinc_csont_nelkuli\/104058?_gl=1*1ivhvc7*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw953DBhCyARIsANhIZobCJshLn0OMr6dUe5rdfsuqRGONqKaLsvZe3ISv7ox3ibUhlQcjV4YaAuBmEALw_wcB&amp;gbraid=0AAAAAoMS_2rd5G3LAIddt5exi8ohjK1tK\">game meat<\/a>, <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/kerek-kecskesajt-100-szazalekos\/198650?s=kecske&amp;_gl=1*aa324g*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw953DBhCyARIsANhIZobCJshLn0OMr6dUe5rdfsuqRGONqKaLsvZe3ISv7ox3ibUhlQcjV4YaAuBmEALw_wcB&amp;gbraid=0AAAAAoMS_2rd5G3LAIddt5exi8ohjK1tK\">goat cheese<\/a>, artisanal dairy products, tapioca shiitake or wild mushrooms - all are inviting words that will help you gain the trust of your guests. In addition, the emphasis on regional diversity, be it from the Great Plain, Bakony, B\u00fckk Mountains or the Balaton highlands, also increases food engagement.<\/p>\n\n\n\n<p>Today's customers are not just looking for Italian Parmesan or Proven\u00e7al rosemary, but also for what their own region has to offer - and they want and need to see it on the menu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-1024x791.jpg\" alt=\"\" class=\"wp-image-39685\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-1024x791.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-300x232.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-768x593.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-1536x1187.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-500x386.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-1000x773.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-800x618.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Source: www.agrarszektor.hu)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nbsp-novenyi-alapu-etelek-tobb-mint-vegan-burger\"><strong>&nbsp;Plant-based food - more than vegan burgers<\/strong><\/h2>\n\n\n\n<p>We cannot ignore the further strengthening of the plant-based trend, which goes beyond meat substitutes. More and more people are choosing to eat several times a week <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/beyond-sausage\/198346?_gl=1*1d8fymu*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw953DBhCyARIsANhIZobCJshLn0OMr6dUe5rdfsuqRGONqKaLsvZe3ISv7ox3ibUhlQcjV4YaAuBmEALw_wcB&amp;gbraid=0AAAAAoMS_2rd5G3LAIddt5exi8ohjK1tK\">meat-free <\/a>without being vegetarian or vegan - they are simply looking for a variety of lighter, vegetable-centred meals, especially in the summer when fatty, heavy meals are pushed to the background. You can also find them here at home <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/3616\">Beyond Meat products<\/a> which show that plant-based eating doesn't stop at salads, as many people think. These products are completely GMO, antibiotic and hormone free. They are also an excellent choice for those who do not follow a purely plant-based diet but just want variety.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-1024x791.jpg\" alt=\"\" class=\"wp-image-39686\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-1024x791.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-300x232.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-768x593.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-1536x1187.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-500x386.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-1000x773.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3-800x618.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-3.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: www.greensandgrains.com)<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Inspiration from the Hungarian kitchen:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smoked<a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/204804\/204804?_gl=1*sglgzy*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjw953DBhCyARIsANhIZobCJshLn0OMr6dUe5rdfsuqRGONqKaLsvZe3ISv7ox3ibUhlQcjV4YaAuBmEALw_wcB&amp;gbraid=0AAAAAoMS_2rd5G3LAIddt5exi8ohjK1tK\"> tofu stew<\/a> buckwheat<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.matusz-vad.hu\/en\/ceklas-rizotto\/\">Catfish steaks with roasted beetroot risotto and beetroot chips <\/a><\/li>\n\n\n\n<li>Cauliflower steak with thyme, walnuts and smoked paprika<\/li>\n<\/ul>\n\n\n\n<p>So the future is not just about the \u201evegan burger\u201d. Customers appreciate a real gastronomic experience with plant-based dishes, not just a substitute. Beyond the world of fried mushrooms and fried cheese, feel free to offer meat-free dishes inspired by Hungarian cuisine - guests are guaranteed to love them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holisztikus-egeszseg-funkcionalis-de-elvezetes-etelek\"><strong>Holistic health - functional but enjoyable food<\/strong><\/h2>\n\n\n\n<p>The \u201ehealth as medicine\u201d trend is also emerging in our country, not in the form of diet menus, but as a conscious choice. People are paying more and more attention to what is in a meal: they are looking for ingredients with lower salt content, free of artificial additives and the benefits of good fats (e.g. oilseeds, nuts, almonds, pumpkin seeds).<\/p>\n\n\n\n<p>We cannot ignore the fresh and seasonal ingredients. Summer and early autumn are a great source of inspiration for kitchens.<\/p>\n\n\n\n<p>Guests are not looking for calorie charts, but for food that fills them up, replenishes them and is good for their bodies. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soups with fresh root vegetables, lots of herbs<\/li>\n\n\n\n<li>Instead of fried seafood, look for freshwater fish as the <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/pisztrang-_10_glazur\/130770?s=pisztr%C3%A1ng\">trout<\/a>, <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/premium_eu_szurkeharcsa_file_bor_nelkul\/198801?s=harcsa\">catfish<\/a> etc.\u00a0<\/li>\n\n\n\n<li>Fermented pickles, kimchi, pickled cucumber - as a natural probiotic<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-1024x791.jpg\" alt=\"\" class=\"wp-image-39687\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-1024x791.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-300x232.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-768x593.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-1536x1187.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-500x386.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-1000x773.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4-800x618.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/07\/igy-eszunk-holnap-4.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Source: www.culinarymedicine.org)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mit-jelent-mindez-a-hazai-gasztronomia-konyhaiban\"><strong>What does all this mean for the cuisine of the country's gastronomy?<\/strong><\/h2>\n\n\n\n<p>\u2705 <strong>Build on local ingredients - and communicate them<\/strong><strong><br><\/strong>Today it is no longer enough to say \u201ehomemade\u201d or \u201eorganic\u201d. Customers want to know where the ingredients come from: from which producer, from which region. A simple name such as \u201eBakonyi laskagomba\u201d or \u201eKarcag grey beef\u201d builds trust and adds value to the food.<\/p>\n\n\n\n<p>\u2705 <strong>Make plant-based dishes that give you a stand-alone experience<\/strong><strong><br><\/strong>Meat-free foods should not just be \u201esubstitutes\u201d. A smoked mushroom stew with buckwheat, cauliflower steak with spicy seeds or roasted shiitake risotto can be a real star on the menu - and that's what your guests are looking for.<\/p>\n\n\n\n<p>\u2705 <strong>Think functional food<\/strong><strong><br><\/strong>They don't want a diet menu, they want meals that are good for their bodies and an experience. For example: fermented pickles for a probiotic effect, slow-absorbing side dishes (buckwheat, barley pearl), lots of fresh herbs and local fish (trout, catfish) instead of sea fish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chef Inspiration tip<\/strong><\/h3>\n\n\n\n<p>The gastronomy of the future is not about fad diets, but <strong>about real values<\/strong>: local ingredients, sustainability, health-conscious enjoyment. Whether it's mangalica, grey cattle, trout or shiitake mushrooms, they can all be the cornerstones of modern Hungarian cuisine. A <a href=\"https:\/\/shop.matusz-vad.hu\/hu\">Matusz-Vad<\/a> offers a wide range of these raw materials.\u00a0<\/p>\n\n\n\n<p><\/p>\n<div class=\"matus-fooldal-3 matus-entity-placement\" id=\"matus-1070566551\"><div id=\"matus-1164148136\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The way people think about food and what they want is changing faster than ever. Today, trends are not only driven by cookbooks or chefs, but also by social media, as food increasingly reflects the inspirations of the online world.For 2025, several international trend studies (BMEL, MINTEL, Innova, ZukunftsInstitut) have been carried out on what to include in the modern<a class=\"article-read-more\" href=\"https:\/\/blog.matusz-vad.hu\/en\/hogyan-eszunk-holnap\/\"><i class=\"flownewsicon fa-angle-double-right\"><\/i><\/a><\/p>","protected":false},"author":14,"featured_media":39684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,840,641,3],"tags":[2,10,209,1812,75,1008,216,211,15],"class_list":["post-39683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alapanyagok","category-egyeb","category-fozes","category-hirek-a-gasztronomiarol-vendeglatas-hirei-szakacs-szakma-hirei-idegen-forgalom-hirei","tag-blog","tag-etterem","tag-gasztronomia","tag-gasztrotrend","tag-hus","tag-jovo-etelei","tag-konyhafonok","tag-sef","tag-vendeglatas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hogyan esz\u00fcnk holnap? \u2013 Gasztrotrendek 2025 - Matusz-Vad Blog<\/title>\n<meta name=\"description\" content=\"A vend\u00e9gek ig\u00e9nyei \u00e9s gondolkod\u00e1sa az \u00e9telekr\u0151l gyorsabban v\u00e1ltozik, mint valaha. A gasztron\u00f3miai trendeket ma m\u00e1r nemcsak a szak\u00e1csk\u00f6nyvek vagy a s\u00e9fek hat\u00e1rozz\u00e1k meg, hanem a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia is, hiszen az \u00e9telek egyre gyakrabban reflekt\u00e1lnak az online vil\u00e1g inspir\u00e1ci\u00f3ira \u00e9s aktu\u00e1lis food trendjeire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.matusz-vad.hu\/en\/hogyan-eszunk-holnap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan esz\u00fcnk holnap? \u2013 Gasztrotrendek 2025\" \/>\n<meta property=\"og:description\" content=\"A vend\u00e9gek ig\u00e9nyei \u00e9s gondolkod\u00e1sa az \u00e9telekr\u0151l gyorsabban v\u00e1ltozik, mint valaha. 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