{"id":39812,"date":"2025-11-14T10:00:00","date_gmt":"2025-11-14T09:00:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=39812"},"modified":"2025-11-16T10:42:18","modified_gmt":"2025-11-16T09:42:18","slug":"mentes-pekaru-no-no","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/en\/mentes-pekaru-no-no\/","title":{"rendered":"New on the domestic market - the No-No range of free bakery products"},"content":{"rendered":"<div class=\"matus-fooldal-1 matus-entity-placement\" id=\"matus-4285888704\"><div id=\"matus-2111435261\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div>\n<p>In N\u00e9metk\u00e9r, near Paks, a development has been completed that is outstanding and unique not only in Hungary but also in Europe. It is the site of a modern baking plant that produces flour from millet, plantain, tapioca and other alternative flours. <strong>free bakery products<\/strong>, for anyone with food allergies or intolerances or who simply wants to eat more consciously. Demand is growing year on year and many people are now choosing to eat for more than just health reasons \u201c<a href=\"https:\/\/blog.matusz-vad.hu\/en\/mentes_es_vegan_sutemeny\/\">all free<\/a>\u201d option: quality-free alternatives are increasingly expected as part of a conscious diet.<\/p>\n\n\n\n<p>However, working with these materials is a serious professional challenge. Achieving the right structure and texture in a domestic environment is not easy, even on an industrial scale, <strong>consistent, stable quality<\/strong> this is an even more complex task. Traditional baking lines were not designed for a technology that was free from defects, and development required years of experimentation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-1024x768.jpg\" alt=\"\" class=\"wp-image-39813\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-1024x768.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-300x225.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-768x576.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-1536x1152.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-2048x1536.jpg 2048w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-800x600.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-500x375.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/uzem-elolrol-1000x750.jpg 1000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Source: Lavina Free Ltd.)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"cimsor1\"><span class=\"cimsor2\">Innovation at European level in German Cork<\/h3>\n\n\n\n<p>The solution was launched in 2020, when construction began on one of Hungary's most modern baking plants dedicated exclusively to all-free products. The completely new, automated, high-capacity production line was commissioned in 2023 and production started on the <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/search?search=no-no&amp;_gl=1*1r1mbcq*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\"><strong>No-No<\/strong> brand name <\/a>below.<\/p>\n\n\n\n<p>Operation of the plant <strong>strict hygiene protocol<\/strong> regulates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>only raw materials are allowed to enter the production area,<\/li>\n\n\n\n<li>access is by personal key card,<\/li>\n\n\n\n<li>double photocell security system to control movement,<\/li>\n\n\n\n<li>no one is allowed to enter the production zone without proper protective clothing.<\/li>\n<\/ul>\n\n\n\n<p>The aim is clear: <strong>complete exclusion of unwanted contact with allergens<\/strong>. This is the quality assurance background that allows products to be <strong>reliably, with consistent quality <\/strong>be available to restaurants, hotels, caf\u00e9s and retail outlets. The No-No range is available in paper-bag packaging (baked-on-the-spot, Bake-Off, defrost), modified atmosphere packaging and retail frozen packaging.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-1024x503.png\" alt=\"\" class=\"wp-image-39814\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-1024x503.png 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-300x147.png 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-768x377.png 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-1536x754.png 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-2048x1005.png 2048w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-500x245.png 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-1000x491.png 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/minden-kep-800x393.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Source: Lavina Free Ltd.)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"cimsor1\"><span class=\"cimsor2\">Why offer free products? Three key factors<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-1-novekvo-kereslet-es-szeles-fogyasztoi-celcsoport\"><strong>1. Growing demand and a broad consumer target group<\/strong><\/h2>\n\n\n\n<p>The free range is not just for allergy sufferers. More and more people are choosing gluten-free or all-free alternatives out of awareness, for a lifestyle change, to improve their energy levels or well-being. This is an opportunity to attract a new clientele: breakfast bars, caf\u00e9s, hotels, bakeries, delicatessens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-2-kosarertek-es-forgalomnovelo-hatas\"><strong>2. Adding value and increasing turnover<\/strong><\/h3>\n\n\n\n<p>The free products can be perfectly paired with premium supplements: special coffees, plant-based toppings, healthy snacks. So <strong>increase cross-selling and margin<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-3-biztonsagos-kiszolgalas-es-fogyasztoi-bizalom\"><strong>3. Secure service and consumer confidence<\/strong><\/h3>\n\n\n\n<p>The use of products from dedicated free-range production reduces the risk of mishandling and allergen ingestion. This is particularly important in catering, public catering, hotels and event venues.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"827\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-1024x827.jpg\" alt=\"\" class=\"wp-image-39816\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-1024x827.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-300x242.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-768x620.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-500x404.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-1000x807.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40-800x646.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/40.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(Source: Lavina Free Ltd.)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"cimsor1\"><span class=\"cimsor2\">No-No: stable, all-round quality<\/h3>\n\n\n\n<p>The No-No range <strong>gluten, dairy and egg free<\/strong> offers bakery products that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>are competitive with conventional products in terms of texture and taste,<\/li>\n\n\n\n<li>are available both frozen and packaged,<\/li>\n\n\n\n<li><strong>easy to integrate<\/strong> into any professional operation,<\/li>\n\n\n\n<li>do not require background technological modifications.<\/li>\n<\/ul>\n\n\n\n<p>This is a huge advantage in practice: <strong>supply is increasing, the system is not complicated.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-1024x683.jpg\" alt=\"\" class=\"wp-image-39817\" srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-1024x683.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-300x200.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-768x512.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-1536x1024.jpg 1536w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-1200x800.jpg 1200w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-500x333.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-1000x667.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1-800x533.jpg 800w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2025\/11\/205454-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"cimsor1\"><span class=\"cimsor2\">Available in the Matusz-Vad range<\/h3>\n\n\n\n<p>A <strong>Matusz-Vad from spring 2025<\/strong> offers several no-no products: from salty to <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205671\/205671?s=no-no&amp;_gl=1*wy6o8p*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">all-you-can-eat buns<\/a> and the <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205454\/205454?s=no-no&amp;_gl=1*1lfbdui*_up*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">seeded sandwich base<\/a>. The sweet assortment includes poppy seed <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205672\/205672?s=no-no&amp;_gl=1*1lfbdui*_up*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">cuddly toy<\/a>, the chocolate <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205670\/205670?s=no-no&amp;_gl=1*97pm1w*_up*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">pancakes<\/a>, a <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205456\/205456?s=no-no&amp;_gl=1*97pm1w*_up*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">chocolate pillow<\/a> and <a href=\"https:\/\/shop.matusz-vad.hu\/hu\/product\/205455\/205455?s=no-no&amp;_gl=1*97pm1w*_up*MQ..&amp;gclid=Cj0KCQjwvJHIBhCgARIsAEQnWlAtN9sy9p1hS02SVPqewmlldfT3pRESf0NbcINB-lhHQeLXKEBC19gaAkUJEALw_wcB&amp;gbraid=0AAAAAoMS_2pCI1B5Ivv9e09G850pF0fOK\">the apple and cinnamon strudel<\/a> but the aim is to further expand the range. The procurement can then be easily integrated into existing ordering processes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>predictable inventory management<\/strong><\/li>\n\n\n\n<li><strong>consistent and stable quality<\/strong><\/li>\n\n\n\n<li><strong>less administrative burden<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Free baked goods are no longer a trend, but <strong>lasting consumer expectation<\/strong>. The introduction of the No-No range is not only an extension of the range, but also <strong>strategic decision<\/strong>: development that brings in new customers, builds trust and creates a long-term competitive advantage.<\/p>\n\n\n\n<p>In a new era of conscious eating, <strong>the quality and composition of the assortment determines the value of the brand. <\/strong>No-No provides a reliable, stable and professional answer.<\/p>\n\n\n\n<p><\/p>\n<div class=\"matus-fooldal-3 matus-entity-placement\" id=\"matus-1573900223\"><div id=\"matus-3482617501\" style=\"margin-bottom: 30px;\"><a href=\"https:\/\/shop.matusz-vad.hu\/hu\/brand\/12315?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=heinz_2026_04&#038;ref=blog\" aria-label=\"Matusz-Vad_slider_Heinz_v2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg\" alt=\"\"  srcset=\"https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2.jpg 1383w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-300x95.jpg 300w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1024x324.jpg 1024w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-768x243.jpg 768w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-18x6.jpg 18w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-500x158.jpg 500w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-1000x317.jpg 1000w, https:\/\/blog.matusz-vad.hu\/wp-content\/uploads\/2023\/01\/Matusz-Vad_slider_Heinz_v2-800x253.jpg 800w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" width=\"1383\" height=\"438\"   \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We've written about the benefits of digital menus several times, but we're still not out of arguments for them! <\/p>","protected":false},"author":14,"featured_media":39818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,3],"tags":[1302,16,15],"class_list":["post-39812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alapanyagok","category-hirek-a-gasztronomiarol-vendeglatas-hirei-szakacs-szakma-hirei-idegen-forgalom-hirei","tag-etteremmarketing","tag-fagyasztott","tag-vendeglatas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00dajdons\u00e1g a hazai piacon - No-No term\u00e9kcsal\u00e1d, a mentes p\u00e9k\u00e1ru<\/title>\n<meta name=\"description\" content=\"Paks k\u00f6zel\u00e9ben, N\u00e9metk\u00e9ren olyan fejleszt\u00e9s val\u00f3sult meg, amely nemcsak Magyarorsz\u00e1gon, hanem eg\u00e9sz Eur\u00f3p\u00e1ban is kiemelked\u0151 \u00e9s egyed\u00fcl\u00e1ll\u00f3. Itt m\u0171k\u00f6dik az a modern s\u00fct\u0151\u00fczem, amely k\u00f6les-, \u00fatf\u0171 magh\u00e9j-, t\u00e1pi\u00f3ka- \u00e9s m\u00e1s alternat\u00edv lisztekb\u0151l k\u00e9sz\u00edt mentes p\u00e9k\u00e1rukat, mindenkinek, aki \u00e9telallergi\u00e1val vagy \u00e9telintoleranci\u00e1val k\u00fczd, vagy egyszer\u0171en tudatosabban szeretne t\u00e1pl\u00e1lkozni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.matusz-vad.hu\/en\/mentes-pekaru-no-no\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dajdons\u00e1g a hazai piacon - No-No term\u00e9kcsal\u00e1d, a mentes p\u00e9k\u00e1ru\" \/>\n<meta property=\"og:description\" content=\"Paks k\u00f6zel\u00e9ben, N\u00e9metk\u00e9ren olyan fejleszt\u00e9s val\u00f3sult meg, amely nemcsak Magyarorsz\u00e1gon, hanem eg\u00e9sz Eur\u00f3p\u00e1ban is kiemelked\u0151 \u00e9s egyed\u00fcl\u00e1ll\u00f3. 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