{"id":33035,"date":"2022-12-06T10:00:00","date_gmt":"2022-12-06T09:00:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=33035"},"modified":"2023-01-30T11:21:47","modified_gmt":"2023-01-30T10:21:47","slug":"vendeg-velemeny-fontos","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/sk\/vendeg-velemeny-fontos\/","title":{"rendered":"5+1 tipov na propag\u00e1ciu va\u0161ej re\u0161taur\u00e1cie<\/strong>"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

Spolo\u010densk\u00e9 trendy a zmeny v potreb\u00e1ch \u013eud\u00ed maj\u00fa ve\u013ek\u00fd vplyv na to, ako m\u00f4\u017ee re\u0161taur\u00e1cia up\u00fata\u0165 pozornos\u0165. K tomu sa prid\u00e1vaj\u00fa meniace sa trendy a \u00fa\u010dinnos\u0165 marketingov\u00fdch pr\u00edle\u017eitost\u00ed. Existuje mnoho sp\u00f4sobov, ako dosiahnu\u0165, aby podnik prosperoval, ale aj v tejto oblasti sa stalo d\u00f4le\u017eit\u00e9 pou\u017e\u00edva\u0165 met\u00f3dy, ktor\u00e9 s\u00fa \u010do najhospod\u00e1rnej\u0161ie a najefekt\u00edvnej\u0161ie.<\/strong><\/p>\n\n\n\n

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Foto: unsplash.com<\/figcaption><\/figure>\n\n\n\n

Ak\u00e9 s\u00fa mo\u017en\u00e9 rie\u0161enia?<\/span><\/h3>\n\n\n\n

Osobn\u00e9 odpor\u00fa\u010danie je st\u00e1le naj\u00fa\u010dinnej\u0161ie. Slovo z \u00fast, ktor\u00e9 takto oslovuje verejnos\u0165, nie je ni\u010d\u00edm nov\u00fdm. \u013dudia radi hovoria o tom, \u010do sa im p\u00e1\u010di a \u010do nie. A n\u00e1zory a odpor\u00fa\u010dania s\u00fa marketingov\u00fdmi n\u00e1strojmi u\u017e po st\u00e1ro\u010dia. Ak chcete z\u00edska\u0165 dobr\u00fa mienku o re\u0161taur\u00e1cii, mus\u00edte si da\u0165 poriadne z\u00e1le\u017ea\u0165. Je to zlo\u017eitej\u0161ie, ale k\u013e\u00fa\u010dom je maximalizova\u0165 spokojnos\u0165 host\u00ed. Ak sa v\u00e1m to podar\u00ed, m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee bud\u00fa o va\u0161ej re\u0161taur\u00e1cii \u0161\u00edri\u0165 dobr\u00e9 meno.<\/p>\n\n\n\n

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Foto: pexels.com<\/figcaption><\/figure>\n\n\n\n

Sila online priestoru<\/span><\/h3>\n\n\n\n

V posledn\u00fdch rokoch sa e-mailov\u00e9 kampane, virtu\u00e1lne podujatia a soci\u00e1lne m\u00e9di\u00e1 stali d\u00f4le\u017eitou s\u00fa\u010das\u0165ou marketingu. V\u010faka tomu m\u00f4\u017eu \u013eudia vyjadri\u0165 svoj n\u00e1zor r\u00fdchlej\u0161ie a vo v\u00e4\u010d\u0161ej miere, s\u00fa \u013eahko dostupn\u00e9<\/a> inform\u00e1cie boli. Preto s\u00fa tieto rie\u0161enia d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. Teraz si potenci\u00e1lni z\u00e1kazn\u00edci\/hos\u0165ovia m\u00f4\u017eu prezera\u0165 tis\u00edce recenzi\u00ed jedin\u00fdm kliknut\u00edm. Digit\u00e1lne \u201e\u00fastne podanie\u201d sa preto stalo \u00fa\u010dinnej\u0161\u00edm n\u00e1strojom ako osobn\u00e9 odpor\u00fa\u010dania. Je d\u00f4le\u017eit\u00e9, aby sme mohli nejak\u00fdm sp\u00f4sobom generova\u0165, kontrolova\u0165 a pozit\u00edvnym smerom v prospech podniku<\/a> m\u00f4\u017eeme prelo\u017ei\u0165.<\/p>\n\n\n\n

Sila n\u00e1zorov<\/span><\/h3>\n\n\n\n

Sila \u00fastneho podania je nesmierne d\u00f4le\u017eit\u00e1, \u010di u\u017e osobne alebo digit\u00e1lne. Skuto\u010dnos\u0165, \u017ee \u201e\u00fastne podanie\u201d funguje v oboch smeroch, je nesmierne d\u00f4le\u017eit\u00e1. Pozit\u00edvna recenzia m\u00f4\u017ee pril\u00e1ka\u0165 host\u00ed, ale negat\u00edvna recenzia m\u00f4\u017ee by\u0165 zni\u010duj\u00faca. Ke\u010f\u017ee soci\u00e1lne m\u00e9di\u00e1 zn\u00e1sobili po\u010det zverejnen\u00fdch recenzi\u00ed, zv\u00fd\u0161il sa aj potenci\u00e1l falo\u0161n\u00fdch recenzi\u00ed. Mana\u017e\u00e9ri re\u0161taur\u00e1ci\u00ed musia by\u0165 ve\u013emi opatrn\u00ed, aby zabezpe\u010dili, \u017ee pozit\u00edvne recenzie bud\u00fa v\u017edy na vrchole informa\u010dn\u00e9ho kan\u00e1la. Jedn\u00fdm zo sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 \u00farove\u0148 recenzi\u00ed, je pozva\u0165 miestneho novin\u00e1ra alebo vplyvn\u00e9ho \u010dloveka, aby pri\u0161iel a vysk\u00fa\u0161al re\u0161taur\u00e1ciu. Jedlo m\u00f4\u017ee vygenerova\u0165 kvalitn\u00e9 recenzie, ktor\u00e9 maj\u00fa ve\u013ek\u00fd dosah a vytv\u00e1raj\u00fa pozit\u00edvny postoj host\u00ed.<\/p>\n\n\n\n

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Foto: pexels.com<\/figcaption><\/figure>\n\n\n\n

Ovplyv\u0148ovanie priamej sk\u00fasenosti<\/span><\/h3>\n\n\n\n

Hostia v re\u0161taur\u00e1cii s\u00fa mienkotvorn\u00ed. V skuto\u010dnosti s\u00fa to oni, ktor\u00ed tak \u010di onak \u0161\u00edria inform\u00e1cie o jednotke. Prev\u00e1dzkovatelia musia h\u013eada\u0165 sp\u00f4soby, ako ich zapoji\u0165 do pozit\u00edvnej komunik\u00e1cie, ktor\u00e1 m\u00f4\u017ee by\u0165 tak\u00e1 jednoduch\u00e1 ako lajk na str\u00e1nke, pr\u00edspevok s ich ozna\u010den\u00edm. Stoj\u00ed za to ich jemne po\u017eiada\u0165, aby zanechali hodnotenie na str\u00e1nke re\u0161taur\u00e1cie na port\u00e1li Tripadvisor, mo\u017eno v\u00fdmenou za k\u00e1vu alebo kol\u00e1\u010d zadarmo. Zoznamy host\u00ed by sa mali neust\u00e1le aktualizova\u0165 pomocou e-mailov\u00e9ho zoznamu, ak ho re\u0161taur\u00e1cia nem\u00e1, oplat\u00ed sa ho vytvori\u0165. V priebehu bud\u00facnosti m\u00f4\u017eete prida\u0165 host\u00ed, ktor\u00ed sa u\u017e m\u00f4\u017eete n\u00e1s kontaktova\u0165 s na\u0161imi ponukami prostredn\u00edctvom n\u00e1\u0161ho newslettera.<\/a> Stoj\u00ed za to, aby bol cel\u00fd proces komunik\u00e1cie \u010do najjednoduch\u0161\u00ed, aby hos\u0165a od vyjadrenia jeho n\u00e1zoru delilo len nieko\u013eko kliknut\u00ed. Dodato\u010dnou motiv\u00e1ciou by mohlo by\u0165 napr\u00edklad bezplatn\u00e9 losovanie o ceny pre z\u00e1kazn\u00edkov, ktor\u00ed nap\u00ed\u0161u recenziu alebo odpove\u010f.<\/p>\n\n\n\n

Odme\u0148ovanie vernosti je ve\u013ek\u00fdm l\u00e1kadlom<\/span><\/h3>\n\n\n\n

Vern\u00ed hostia, ktor\u00ed sa opakovane vracaj\u00fa, maj\u00fa v\u00e4\u010d\u0161iu pravdepodobnos\u0165, \u017ee zv\u00fd\u0161en\u00e1 reklama<\/a> ich ob\u013e\u00faben\u00fa re\u0161taur\u00e1ciu. Starom\u00f3dna vernostn\u00e1 karta je osved\u010den\u00fd sp\u00f4sob, ako si udr\u017ea\u0165 z\u00e1kazn\u00edkov, ktor\u00ed sa do re\u0161taur\u00e1cie vracaj\u00fa. Kto by nechcel by\u0165 odmenen\u00fd? Je to ve\u013emi jednoduch\u00fd mechanizmus, ktor\u00fd mo\u017eno realizova\u0165 pomocou aplik\u00e1cie alebo len karty a pe\u010diatky. Lojalita m\u00f4\u017ee vych\u00e1dza\u0165 z posil\u0148ovania pocitu spolupatri\u010dnosti, by\u0165 s\u00fa\u010das\u0165ou komunity pre vec, ktor\u00fa re\u0161taur\u00e1cia koncep\u010dne a vedome buduje, m\u00f4\u017ee by\u0165 obrovsk\u00fdm hnac\u00edm motorom. Z\u00e1vis\u00ed do ve\u013ekej miery od emocion\u00e1lnych met\u00f3d, tak\u017ee neust\u00e1le odme\u0148ovanie st\u00e1lych z\u00e1kazn\u00edkov je v\u017edy nevyhnutn\u00e9.<\/p>\n\n\n\n

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Foto: pexels.com<\/figcaption><\/figure>\n\n\n\n

Princ\u00edp rovnov\u00e1hy<\/span><\/h3>\n\n\n\n

Tak ako vo v\u0161etkom, aj pri poskytovan\u00ed inform\u00e1ci\u00ed z\u00e1kazn\u00edkom je potrebn\u00e9 n\u00e1js\u0165 rovnov\u00e1hu. Z\u00e1kazn\u00edci bud\u00fa s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou hovori\u0165 a komunikova\u0165 s va\u0161ou stravovacou slu\u017ebou, ak pre nich vytvor\u00edte pr\u00edbehy. Zdie\u013eanie, v\u00e4\u010d\u0161\u00ed tok inform\u00e1ci\u00ed mo\u017eno dosiahnu\u0165 ozn\u00e1men\u00edm \u0161peci\u00e1lnej udalosti alebo propaga\u010dnej akcie. Nezabudnite, \u017ee zmeny v jed\u00e1lnom l\u00edstku, \u0161peci\u00e1lne ve\u010dery a pr\u00edle\u017eitosti s\u00fa ide\u00e1lnou pr\u00edle\u017eitos\u0165ou na udr\u017eanie z\u00e1ujmu a pril\u00e1kanie nov\u00fdch host\u00ed. Treba v\u0161ak dba\u0165 na to, aby ste to nepreh\u00e1\u0148ali, preto je dobr\u00e9 zveri\u0165 t\u00fato \u00falohu odborn\u00edkovi na marketing.<\/p>\n\n\n\n

Priebe\u017en\u00e9 monitorovanie<\/span><\/h3>\n\n\n\n

V online priestore je mo\u017en\u00e9 prid\u00e1va\u0165 alebo odobera\u0165 pr\u00edspevky a koment\u00e1re. V\u0161etko z\u00e1vis\u00ed od toho, ako aktu\u00e1lne komunikujeme o re\u0161taur\u00e1cii. Je d\u00f4le\u017eit\u00e9, aby sme sa neun\u00e1hlili a nereagovali len na koment\u00e1re a inform\u00e1cie o n\u00e1s, ale aby sa z toho vyvinula ka\u017edodenn\u00e1 rutina. T\u00fdm sa d\u00e1 odvr\u00e1ti\u0165 ve\u013ea nepr\u00edjemn\u00e9ho negat\u00edvneho obsahu a pozit\u00edvne recenzie m\u00f4\u017eu by\u0165 \u201eodmenen\u00e9\u201d. Pravidelnos\u0165 je invest\u00edcia, ktor\u00e1 sa dlhodobo vypl\u00e1ca, ale samozrejme si vy\u017eaduje pr\u00e1cu. V\u00fdhody si uvedom\u00edte a\u017e vtedy, ke\u010f si vybudujete stabiln\u00e9 publikum, \u010do s\u00fa mesiace, dokonca roky pr\u00e1ce.<\/p>\n\n\n\n

Zdroj: https:\/\/www.ktchnrebel.com\/five-tips-wordofmouth-foodservice-review\/<\/p>\n

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Kvalitn\u00e9 slu\u017eby a pr\u00edjemn\u00e9 prostredie \u010dasto nesta\u010dia na to, aby re\u0161taur\u00e1cia up\u00fatala pozornos\u0165. #matusvad<\/p>","protected":false},"author":14,"featured_media":33302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[2,10,1302,209,437,1303,1304,19,212,231,1305,15],"class_list":["post-33035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ettermek","tag-blog","tag-etterem","tag-etteremmarketing","tag-gasztronomia","tag-kiemelt","tag-kommunikacio","tag-marketing","tag-receptek","tag-sefek","tag-szakacs","tag-uzemeltetes","tag-vendeglatas"],"yoast_head":"\n5+1 tipp, hogyan n\u00e9pszer\u0171s\u00edtsd az \u00e9ttermed - Matusz-Vad Blog<\/title>\n<meta name=\"description\" content=\"5+1 tipp, hogyan n\u00e9pszer\u0171s\u00edtsd az \u00e9ttermed. 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