{"id":36016,"date":"2023-04-18T13:35:29","date_gmt":"2023-04-18T11:35:29","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=36016"},"modified":"2023-04-18T15:23:15","modified_gmt":"2023-04-18T13:23:15","slug":"instagram-tiktok-konyha","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/sk\/instagram-tiktok-konyha\/","title":{"rendered":"H\u00e1dajte, ktor\u00e1 kuchy\u0148a je na soci\u00e1lnych sie\u0165ach popul\u00e1rnej\u0161ia ako v\u0161etky ostatn\u00e9 na svete?"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

Mil\u00e1\u010dikovia Instagramu a TikToku s\u00edce nepokr\u00fdvaj\u00fa realitu re\u0161taur\u00e1cie, ale vypovedaj\u00fa o tom, po \u010dom u\u017e\u00edvatelia na celom svete t\u00fa\u017eia. Ktor\u00e1 kuchy\u0148a je v\u0161ak v s\u00fa\u010dasnosti na soci\u00e1lnych sie\u0165ach najvyh\u013ead\u00e1vanej\u0161ia?<\/strong><\/p>\n\n\n\n

Neexistuje oblas\u0165 n\u00e1\u0161ho \u017eivota, ktor\u00e1 by u\u017e nebola na soci\u00e1lnych sie\u0165ach. Gastron\u00f3mia je jednou z najsexi oblast\u00ed - je ve\u013ekolep\u00e1, pestr\u00e1, rozmanit\u00e1 a takmer ka\u017ed\u00fd ju r\u00e1d konzumuje.<\/p>\n\n\n\n

Chef's Pencil je medzin\u00e1rodn\u00e1 \u010dasopis o gastron\u00f3mii<\/a>, ktor\u00fa v roku 2009 zalo\u017eil holandsk\u00fd \u0161\u00e9fkuch\u00e1r \u017eij\u00faci v Austr\u00e1lii Paul Hegeman. Dnes je to jeden z najuzn\u00e1vanej\u0161\u00edch odborn\u00fdch \u010dasopisov na svete a v s\u00fa\u010dasnosti sa vyd\u00e1va v spolupr\u00e1ci so spolo\u010dnos\u0165ou Amazon.<\/p>\n\n\n\n

Tentoraz sa t\u00edm \u010dasopisu pod veden\u00edm Ioany Neamt sk\u00famal<\/a>, ktor\u00e9 kuchyne si ob\u013e\u00fabili pou\u017e\u00edvatelia soci\u00e1lnych m\u00e9di\u00ed vr\u00e1tane Instagramu a TikToku. Redakcia Chef's Pencil analyzovala \u00fadaje zo slu\u017eby Instagram za obdobie jedn\u00e9ho roka, od febru\u00e1ra 2022 do marca 2023.<\/p>\n\n\n\n

V roku 2023 nebude TikTok vynechan\u00fd z prieskumu soci\u00e1lnych m\u00e9di\u00ed. Je to ohromuj\u00face \u010d\u00edslo, ale s viac ako 1 miliardou registrovan\u00fdch pou\u017e\u00edvate\u013eov je aplik\u00e1cia na nahr\u00e1vanie kr\u00e1tkych vide\u00ed v s\u00fa\u010dasnosti jednou z najpopul\u00e1rnej\u0161\u00edch platforiem. TikTok bol sk\u00faman\u00fd inou met\u00f3dou, a to pomocou \u0161tatist\u00edk v\u0161etk\u00fdch doteraj\u0161\u00edch zobrazen\u00ed, ktor\u00e9 boli zverejnen\u00e9 v marci 2023.<\/p>\n\n\n\n

Dve konkuren\u010dn\u00e9 platformy<\/span><\/h3>\n\n\n\n

Instagram je predov\u0161etk\u00fdm o vizu\u00e1lnej str\u00e1nke. Zatia\u013e \u010do Facebook je o zdie\u013ean\u00ed obsahu s v\u00e4\u010d\u0161\u00edm mno\u017estvom textu, niekedy dokonca s opismi cel\u00fdch my\u0161lienkov\u00fdch pochodov, Instagram je aj o kr\u00e1snych obr\u00e1zkoch a teraz aj o vide\u00e1ch.<\/p>\n\n\n

\n
\"The
Talianska a k\u00f3rejsk\u00e1 kuchy\u0148a na svojom vrchole \/ Foto: Chef's Pensil: Najob\u013e\u00fabenej\u0161ie medzin\u00e1rodn\u00e9 kuchyne na Instagrame a TikToku v roku 2023<\/figcaption><\/figure>\n<\/div>\n\n\n

TikTok je \u010d\u00ednska aplik\u00e1cia na zdie\u013eanie vide\u00ed, predt\u00fdm zn\u00e1ma ako musical.ly, ktor\u00fa si ob\u013e\u00fabili najm\u00e4 t\u00edned\u017eeri a ktor\u00e1 je v z\u00e1padnom svete dostupn\u00e1 od roku 2017 (v \u010c\u00edne sa st\u00e1le pou\u017e\u00edva ako \u6296 \u97f3 alebo D\u01d2uy\u012bn).<\/p>\n\n\n\n

Vide\u00e1 od amat\u00e9rskych aj profesion\u00e1lnych kuch\u00e1rov, videorecenzie re\u0161taur\u00e1ci\u00ed a dom\u00e1ce kuch\u00e1rske vychyt\u00e1vky s\u00fa na oboch platform\u00e1ch v kurze. K dne\u0161n\u00e9mu d\u0148u hashtag #food prekro\u010dil 498 mili\u00f3nov zobrazen\u00ed na Instagrame, pri\u010dom minivide\u00e1 Reels jasne konkuruj\u00fa TikToku.<\/p>\n\n\n\n

20 najlep\u0161\u00edch kuch\u00fd\u0148 na svete<\/span><\/h3>\n\n\n\n

Tri najob\u013e\u00fabenej\u0161ie n\u00e1rodn\u00e9 kuchyne na Instagrame s\u00fa v porad\u00ed talianska, indick\u00e1 a japonsk\u00e1. Talianske jedl\u00e1 z\u00edskali len v minulom roku 20,8 mili\u00f3na hashtagov, \u010do je o 16% viac ako v predch\u00e1dzaj\u00facom roku.<\/p>\n\n\n\n

\u00c1zijsk\u00fd p\u00f4vod aplik\u00e1cie ur\u010dite formuje najv\u00e4\u010d\u0161ie trendy v TikToku. K\u00f3rejsk\u00e1 kuchy\u0148a je tu absol\u00fatne najob\u013e\u00fabenej\u0161ia u div\u00e1kov, ktor\u00ed si ju doteraz pozreli v 15 miliard\u00e1ch (!) zobrazen\u00ed. K\u00f3rejsk\u00e1 kuchy\u0148a sa nem\u00f4\u017ee rovna\u0165 popularite talianskej a indickej kuchyne na Instagrame, kde je \u201clen\u201d na 4., resp. 5. mieste z h\u013eadiska ro\u010dn\u00e9ho po\u010dtu zobrazen\u00ed.<\/p>\n\n\n\n

\"The
Ob\u013e\u00faben\u00e9 n\u00e1rodn\u00e9 kuchyne na TikToku \/ Foto: Chef's Pensil: Najob\u013e\u00fabenej\u0161ie medzin\u00e1rodn\u00e9 kuchyne na Instagrame a TikToku v roku 2023<\/figcaption><\/figure>\n\n\n\n

K triumfu indickej kuchyne treba doda\u0165, \u017ee po\u010det obyvate\u013eov subkontinentu sa v s\u00fa\u010dasnosti odhaduje na 1,4 miliardy. Indick\u00e9 jed\u00e1lne a elegantn\u00e9 re\u0161taur\u00e1cie s\u00fa v\u0161ak ob\u013e\u00faben\u00e9 po celom svete.<\/p>\n\n\n\n

Pokia\u013e ide o k\u00f3rejsk\u00fa kuchy\u0148u, v Ma\u010farsku o nej vieme ve\u013emi m\u00e1lo. V poslednom \u010dase sa vo vyspelej\u0161\u00edch gastronomick\u00fdch kruhoch stalo ve\u013emi popul\u00e1rnym k\u00f3rejsk\u00e9 z\u00e1kladn\u00e9 jedlo kim\u010di, ob\u013e\u00faben\u00fd pokrm z fermentovanej kapusty a chilli, ale prelom e\u0161te len pr\u00edde.<\/p>\n\n\n\n

Japonsk\u00e1 kuchy\u0148a je tie\u017e na vrchole. D\u00e1 sa poveda\u0165, \u017ee japonsk\u00e9 jedlo nie je s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota - ako napr\u00edklad talianska pizza alebo americk\u00e9 hamburgery. Je v\u0161ak starou pravdou, \u017ee exotickos\u0165 japonskej kuchyne ju rob\u00ed ve\u010dne vzru\u0161uj\u00facou, a aj ke\u010f nejeme polievku ramen a sushi ka\u017ed\u00fd de\u0148, radi klikneme na japonsk\u00fd obsah.<\/p>\n\n\n

\n
\"The
Ob\u013e\u00faben\u00e9 jedl\u00e1 na Instagrame za rok \/ Foto: Chef's Pensil: Najob\u013e\u00fabenej\u0161ie medzin\u00e1rodn\u00e9 kuchyne na Instagrame a TikToku v roku 2023<\/figcaption><\/figure>\n<\/div>\n\n\n

Z adresy Talianska kuchy\u0148a<\/a> a najvy\u0161\u0161\u00ed stupienok na p\u00f3diu neprich\u00e1dza do \u00favahy. Cel\u00fd svet cestoviny<\/a> a jedenie pizze, neexistuje leto bez talianskej zmrzliny, rovnako ako neexistuje k\u00e1va bez talianskeho espressa. #pizza je tret\u00edm najob\u013e\u00fabenej\u0161\u00edm pokrmom na Instagrame so 66 mili\u00f3nmi zobrazen\u00ed. Talianske cestoviny tie\u017e netreba zavrhova\u0165: hashtag pasta sa len za posledn\u00fdch 12 mesiacov objavil na Instagrame takmer 5 mili\u00f3nov kr\u00e1t, \u010do z neho rob\u00ed piate najob\u013e\u00fabenej\u0161ie jedlo na tejto platforme.<\/p>\n\n\n\n

V\u010faka Chef's Pencil<\/a> podrobn\u00e9 v\u00fdsledky.<\/p>\n

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Megtippeled, mely nemzetek konyh\u00e1j\u00e1ra gerjed legink\u00e1bb az internet n\u00e9pe?<\/p>","protected":false},"author":14,"featured_media":36023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[209,1550,437,1551,1549],"class_list":["post-36016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek-a-gasztronomiarol-vendeglatas-hirei-szakacs-szakma-hirei-idegen-forgalom-hirei","tag-gasztronomia","tag-instagram","tag-kiemelt","tag-nemzetkozi-konyha","tag-tiktok"],"yoast_head":"\nKital\u00e1lod, melyik konyha n\u00e9pszer\u0171bb az \u00f6sszes t\u00f6bbin\u00e9l a vil\u00e1gon a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban? - Matusz-Vad Blog<\/title>\n<meta name=\"description\" content=\"Az Instagram \u00e9s a TikTok n\u00e9p\u00e9nek kedvencei nem fedik le az \u00e9ttermi val\u00f3s\u00e1got. 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