{"id":38686,"date":"2024-05-08T09:30:00","date_gmt":"2024-05-08T07:30:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=38686"},"modified":"2024-05-08T11:10:15","modified_gmt":"2024-05-08T09:10:15","slug":"matusz-vad-vezerigazgato","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/sk\/matusz-vad-vezerigazgato\/","title":{"rendered":"Nov\u00fd gener\u00e1lny riadite\u013e na \u010dele spolo\u010dnosti Matusz-Vad"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

Spolo\u010dnos\u0165 Matusz-Vad Zrt., ktor\u00e1 tento rok oslavuje 30. narodeniny, dosiahla zauj\u00edmav\u00fd m\u00ed\u013enik. N\u00e1\u0161 zakladate\u013e Bal\u00e1zs Matusz po mnoh\u00fdch oceneniach a obchodn\u00fdch \u00faspechoch odstupuje z funkcie gener\u00e1lneho riadite\u013ea a v bud\u00facnosti sa bude podie\u013ea\u0165 na \u017eivote spolo\u010dnosti ako predseda predstavenstva. Rozpr\u00e1vali sme sa s jeho n\u00e1stupcom Bertoldom Simonom, ktor\u00fd u\u017e takmer dve desa\u0165ro\u010dia pracuje ako prav\u00e1 ruka majite\u013ea.<\/strong><\/p>\n\n\n\n

Bertold Simon nie je v t\u00edme spolo\u010dnosti Matusz \u017eiadnym nov\u00e1\u010dikom, preto\u017ee v nej pracuje u\u017e 17 rokov na r\u00f4znych poz\u00edci\u00e1ch, po\u010das ktor\u00fdch z\u00edskal hlbok\u00e9 znalosti o v\u0161etk\u00fdch aspektoch potravin\u00e1rskeho priemyslu. Toto obdobie mu umo\u017enilo z\u00edska\u0165 \u0161irok\u00fa \u0161k\u00e1lu vedomost\u00ed a sk\u00fasenost\u00ed, ktor\u00e9 mu teraz umo\u017enia vies\u0165 spolo\u010dnos\u0165 Matusz Wild Zrt. k nov\u00fdm \u00faspechom. Vo svojej funkcii \u010del\u00ed mnoh\u00fdm v\u00fdzvam, medzi ktor\u00e9 patria r\u00fdchle zmeny v odvetv\u00ed, ako aj udr\u017eate\u013enos\u0165<\/a> a neust\u00e1lej inov\u00e1cii. Pri rie\u0161en\u00ed t\u00fdchto v\u00fdziev v\u0161ak \u010del\u00ed aj nov\u00fdm pr\u00edle\u017eitostiam. V na\u0161om rozhovore s n\u00edm sa sna\u017e\u00edme pribl\u00ed\u017ei\u0165 jeho filozofiu riadenia, jeho pl\u00e1ny na \u010dele spolo\u010dnosti Matusz Wild Zrt. a zisti\u0165, ako vid\u00ed bud\u00facnos\u0165 spolo\u010dnosti a potravin\u00e1rskeho priemyslu. Rozhovor sa bude t\u00fdka\u0165 osobnej in\u0161pir\u00e1cie, formovania firemnej kult\u00fary, zmien, ktor\u00e9 sa dej\u00fa v odvetv\u00ed, a ak\u00e9 rady m\u00e1 pre bud\u00facu gener\u00e1ciu odborn\u00edkov.<\/p>\n\n\n\n

Judit Bercely: Ak\u00e9 inov\u00e1cie pl\u00e1nujete zavies\u0165 v spolo\u010dnosti na podporu rozvoja ve\u013ekoobchodu s potravinami?<\/h4>\n\n\n\n

Bertold Simon: Rad\u0161ej by som povedal, \u010do m\u00f4\u017eem urobi\u0165, aby som pomohol na\u0161im partnerom. N\u00e1\u0161mu pl\u00e1novaniu v\u017edy predch\u00e1dza d\u00f4kladn\u00e9 pos\u00fadenie potrieb. Za posledn\u00e9 3 - 4 roky sme videli, \u017ee potreby na\u0161ich klientov s\u00fa v\u017edy ve\u013emi vysok\u00e9. nedostatok pracovn\u00fdch s\u00edl<\/a> preto neust\u00e1le h\u013ead\u00e1me produkty, ktor\u00e9 by tento probl\u00e9m rie\u0161ili. Pozri s\u00favid, chleb\u00edk - n\u00fatime rad v\u00fdrobkov naz\u00fdvan\u00fdch convenience products<\/a>. Mus\u00edme to neust\u00e1le zlep\u0161ova\u0165.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BJ: Ako za\u010dle\u0148ujete udr\u017eate\u013enos\u0165 a etiku do svojho obchodn\u00e9ho modelu?<\/h4>\n\n\n\n

SB: Ur\u010dite je d\u00f4le\u017eit\u00e9 n\u00e1js\u0165 rovnov\u00e1hu s na\u0161\u00edm \u017eivotn\u00fdm prostred\u00edm, aby aj bud\u00face gener\u00e1cie mohli vyu\u017e\u00edva\u0165 zdroje Zeme. Bohu\u017eia\u013e, elektrick\u00e9 n\u00e1kladn\u00e9 vozidl\u00e1 pre n\u00e1s neprich\u00e1dzaj\u00fa do \u00favahy kv\u00f4li n\u00edzkej nosnosti a u\u017eito\u010dnej hmotnosti, ale uva\u017eujeme o ekologickom osobnom vozidle. To je zatia\u013e v bud\u00facnosti, ale u\u017e sme za\u010dali sk\u00fama\u0165 na\u0161e mo\u017enosti. Balenie je do istej miery probl\u00e9mom priemyslu, a aj ke\u010f by sme si to ve\u013emi priali, nevyrie\u0161i ho Mat\u00fa\u0161, ale samotn\u00e1 v\u00fdroba.<\/p>\n\n\n\n

BJ: Ak\u00fa \u00falohu pod\u013ea v\u00e1s zohr\u00e1va spolo\u010dnos\u0165 pri formovan\u00ed a podpore modern\u00fdch gastronomick\u00fdch po\u017eiadaviek?<\/h4>\n\n\n\n

Spolo\u010dnos\u0165 bola v\u017edy na \u010dele a je zn\u00e1ma svojimi inov\u00e1ciami. Mysl\u00edm, \u017ee sme sa vr\u00e1tili na za\u010diatok a posilnili sme ju. Sta\u010d\u00ed si spomen\u00fa\u0165 na K\u00fapa \u010derstv\u00fdch r\u00fdb <\/a>a ve\u013ea n\u00e1\u0161 patentovan\u00fd produkt<\/a>, \u010di u\u017e ide o pohodln\u00fd v\u00fdrobok alebo o \u0161pecializovan\u00fa komoditu. Pl\u00e1nujeme sa z\u00fa\u010dastni\u0165 na 8-10 svetov\u00fdch v\u00fdstav\u00e1ch, neust\u00e1le sk\u00famame nov\u00e9 trendy <\/a>a sna\u017e\u00edme sa prinies\u0165 \u010fal\u0161ie kult\u00fary a tie\u017e chceme by\u0165 l\u00eddrom v oblasti pr\u00e9miovej gastron\u00f3mie. Mysl\u00edm si, \u017ee pr\u00e1ve to na\u0161i partneri o\u010dak\u00e1vaj\u00fa od spolo\u010dnosti Matusz-Vad.<\/p>\n\n\n\n

BJ: Ak\u00e9 s\u00fa\u010dasn\u00e9 trendy na trhu pova\u017eujete za k\u013e\u00fa\u010dov\u00e9 pre ve\u013ekoobchod a ako na ne pl\u00e1nuje spolo\u010dnos\u0165 reagova\u0165?<\/h4>\n\n\n\n

SB: \u010co sa t\u00fdka produktov, podpora zdrav\u00e9ho stravovania m\u00f4\u017ee by\u0165 ur\u010dite cie\u013eom spolo\u010dnosti. U n\u00e1s sa veg\u00e1nska\/veg\u00e1nska form\u00e1cia dost\u00e1va na vrchol, mysl\u00edm, \u017ee u\u017e dva alebo tri roky, ale st\u00e1le prich\u00e1dza n\u00e1hrady m\u00e4sa alebo syra<\/a>. Mysl\u00edm, \u017ee v tomto smere sme na \u010dele, tak\u017ee dok\u00e1\u017eeme pokry\u0165 cel\u00e9 portf\u00f3lio od m\u00e4sa a\u017e po dezerty. Bohu\u017eia\u013e, medzi hlavn\u00fdm mestom a vidiekom je v tomto smere obrovsk\u00fd rozdiel. Tam sa t\u00fdm ani nechc\u00fa zaobera\u0165 a vegetari\u00e1nska ponuka sa st\u00e1le obmedzuje na vypr\u00e1\u017ean\u00fa zeleninu s t\u00fdm, \u017ee po nej nie je dopyt a je drah\u00e1. Pokia\u013e to \u0161\u00e9fkuch\u00e1r alebo majite\u013e uchop\u00ed z ekonomick\u00e9ho h\u013eadiska a nie\u010do je drah\u00e9, navy\u0161e toho mus\u00edte ve\u013ea preda\u0165, bude to ultra drah\u00e9. Tak\u017ee si mysl\u00edm, \u017ee prv\u00fd prielom na vidieku nastane vtedy, ke\u010f tieto v\u00fdrobky nebud\u00fa drah\u0161ie ako ich z\u00e1kladn\u00e9 n\u00e1protivky, alebo aspo\u0148 nie tak drah\u00e9 ako teraz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BJ: Ak\u00e1 je strat\u00e9gia spolo\u010dnosti na expanziu na susedn\u00e9 trhy a zv\u00fd\u0161enie konkurencieschopnosti?<\/h4>\n\n\n\n

SB: Je absol\u00fatna pravda, \u017ee sa sna\u017e\u00edme \u201cznovu naklonova\u0165\u201d Ma\u010farsko, ale m\u00e1me \u00faplne in\u00fd trhov\u00fd mix. Zameriavame sa na kvalitn\u00e9 pohostinstvo, a to v Rak\u00fasku aj na Slovensku, kde n\u00e1s podporuj\u00fa najm\u00e4 dve ve\u013ek\u00e9 mest\u00e1, Bratislava a Viede\u0148. Okrem kvalitn\u00e9ho pohostinstva v Rak\u00fasku by mohlo by\u0165 pre Matusz-Vad zauj\u00edmav\u00e9 aj verejn\u00e9 stravovanie. Bohu\u017eia\u013e, alebo nie bohu\u017eia\u013e, vonku sa od ingredienci\u00ed vo verejnom stravovan\u00ed o\u010dak\u00e1va \u00faplne nie\u010do in\u00e9 ako u n\u00e1s. Tam sa vych\u00e1dza z toho, \u017ee v nemocniciach sa m\u00e1 poskytova\u0165 \u0161tandard la cart a obaja v matersk\u00fdch \u0161kol\u00e1ch<\/a>. Bolo by dobr\u00e9, keby Ma\u010farsko dosiahlo t\u00fato \u00farove\u0148. A v oboch krajin\u00e1ch spolo\u010dnos\u0165 dobre strategicky reflektovala na mix kult\u00far, najm\u00e4 na dodr\u017eiavanie moslimsk\u00fdch zvyklost\u00ed. V s\u00fa\u010dasnosti m\u00e1me 35% mix z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa inej n\u00e1rodnosti. V Gy\u0151ri aj v Budape\u0161ti sa tie\u017e sna\u017e\u00edme modernizova\u0165 pracovn\u00e9 procesy, pri\u010dom sa v\u00fdrazne zameriavame na robotiz\u00e1ciu, ktor\u00e1 n\u00e1m pom\u00e1ha pracova\u0165 r\u00fdchlej\u0161ie a efekt\u00edvnej\u0161ie.<\/p>\n\n\n\n

BJ: Ako pl\u00e1nujete ako gener\u00e1lny riadite\u013e formova\u0165 firemn\u00fa kult\u00faru a ak\u00e9 hodnoty je pod\u013ea v\u00e1s d\u00f4le\u017eit\u00e9 presadzova\u0165?<\/h4>\n\n\n\n

SB: V prvom rade by som chcel zlep\u0161i\u0165 komunik\u00e1ciu. M\u00e1me o to neust\u00e1le snahu a dodal by som, \u017ee je to pravdepodobne mana\u017ement, ktor\u00fd mus\u00ed zv\u00fd\u0161i\u0165 svoju \u00farove\u0148. Osobitn\u00fa pozornos\u0165 by som chcel venova\u0165 zamestnancom, a to vo v\u0161etk\u00fdch oblastiach. Chcem, aby sa c\u00edtili ocenen\u00ed, a mysl\u00edm si, \u017ee k\u013e\u00fa\u010dovou ot\u00e1zkou je povzbudi\u0165 zamestnancov, \u017ee s\u00fa na dobrom mieste. Mysl\u00edm si, \u017ee som toho \u017eiv\u00fdm pr\u00edkladom. A aj ten najmen\u0161\u00ed \u010dlovek m\u00e1 perspekt\u00edvu<\/a>. Z region\u00e1lneho z\u00e1stupcu som sa stal gener\u00e1lnym riadite\u013eom, tak\u017ee na ni\u010dom nez\u00e1le\u017e\u00ed, len na v\u00fdsledkoch a pr\u00edstupe. Nez\u00e1le\u017e\u00ed na tom, \u010di s\u00fa na chodbe usmievav\u00ed kolegovia alebo smutn\u00e9 tv\u00e1re, tak\u017ee by som chcel ma\u0165 v bud\u00facnosti vyhraden\u00fd mesiac, aj ke\u010f je to z\u00e1hradn\u00e1 p\u00e1rty-kat,<\/a> alebo ak\u00e9ko\u013evek prostriedky na budovanie t\u00edmu, ktor\u00e9 m\u00f4\u017eem pou\u017ei\u0165 na vytvorenie pozit\u00edvnej\u0161ej atmosf\u00e9ry. Chcem sa tie\u017e viac zamera\u0165 na individu\u00e1lny rozvoj. Uva\u017eujem o \u0161tudijnej zmluve na podporu jazykov\u00e9ho vzdel\u00e1vania kolegov alebo o ak\u00fdchko\u013evek online alebo offline semin\u00e1roch \u010di kurzoch, ktor\u00e9 by kolegom pomohli rozv\u00edja\u0165 ich odborn\u00e9 zru\u010dnosti v ich oblasti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BJ: Ak\u00e9 s\u00fa va\u0161e pl\u00e1ny do bud\u00facnosti?<\/h4>\n\n\n\n

SB: Dva alebo tri roky sme definovali preferencie zainteresovan\u00fdch str\u00e1n. Patr\u00ed sem, samozrejme, samotn\u00fd z\u00e1kazn\u00edk, ktor\u00e9ho z\u00e1ujmy s\u00fa najvy\u0161\u0161ie, vlastn\u00edk, mana\u017ement, zamestnanci a, samozrejme, \u00farady. Som presved\u010den\u00fd, \u017ee dobr\u00fd podnik by mal dba\u0165 na obojstrann\u00fa v\u00fdhru. Ka\u017ed\u00fd m\u00e1 svoje o\u010dak\u00e1vania, rovnako \u00farad, zamestnanec, majite\u013e \u010di z\u00e1kazn\u00edk. Musia by\u0165 maxim\u00e1lne naplnen\u00e9 a uspokojen\u00e9 a my sa chceme v najbli\u017e\u0161\u00edch rokoch posun\u00fa\u0165 o \u00farove\u0148 vy\u0161\u0161ie.<\/p>\n

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

A Matusz-Vad alap\u00edt\u00f3ja, Matusz Bal\u00e1zs sz\u00e1mos \u00fczleti siker ut\u00e1n h\u00e1tral\u00e9p vez\u00e9rigazgat\u00f3i posztj\u00e1t\u00f3l. Ut\u00f3dj\u00e1val, Simon Bertolddal besz\u00e9lgett\u00fcnk a jelenlegi gazdas\u00e1gi helyzetr\u0151l, valamint j\u00f6v\u0151beli terveir\u0151l. <\/p>","protected":false},"author":46,"featured_media":38695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,215],"tags":[1905,194,251],"class_list":["post-38686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek-a-gasztronomiarol-vendeglatas-hirei-szakacs-szakma-hirei-idegen-forgalom-hirei","category-interju","tag-hr-hirek","tag-interju","tag-matusz-vad"],"yoast_head":"\n\u00daj vez\u00e9rigazgat\u00f3t k\u00f6sz\u00f6nthet\u00fcnk a Matusz-Vad \u00e9l\u00e9n<\/title>\n<meta name=\"description\" content=\"A Matusz-Vad alap\u00edt\u00f3ja, Matusz Bal\u00e1zs sz\u00e1mos \u00fczleti siker ut\u00e1n h\u00e1tral\u00e9p vez\u00e9rigazgat\u00f3i posztj\u00e1t\u00f3l. 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