{"id":5449,"date":"2021-09-17T08:00:00","date_gmt":"2021-09-17T07:00:00","guid":{"rendered":"https:\/\/blog.matusz-vad.hu\/?p=5449"},"modified":"2021-09-17T08:00:00","modified_gmt":"2021-09-17T07:00:00","slug":"napirenden-a-generaciovaltas-covid-zaras-nyitas-utani-merleg-a-matusz-vad-nal","status":"publish","type":"post","link":"https:\/\/blog.matusz-vad.hu\/sk\/napirenden-a-generaciovaltas-covid-zaras-nyitas-utani-merleg-a-matusz-vad-nal\/","title":{"rendered":"Zmena gener\u00e1cie na programe d\u0148a - bilancia COVID po otvoren\u00ed v Matusz-Vad"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

Ke\u010f sme spustili COVID, stratili sme osemdesiat percent obratu a tento rok sme mali najlep\u0161ie leto v hist\u00f3rii,\" povedal Bertold Simon, ned\u00e1vno vymenovan\u00fd z\u00e1stupca gener\u00e1lneho riadite\u013ea spolo\u010dnosti Matusz-Vad Zrt.<\/h2>\n\n\n\n

Spolo\u010dnos\u0165, ktor\u00e1 je l\u00eddrom na trhu v pr\u00e9miovom segmente a patr\u00ed k najv\u00e4\u010d\u0161\u00edm ve\u013ekoobchodn\u00edkom s potravinami, \u010del\u00ed ve\u013ekej v\u00fdzve v s\u00favislosti so zmenou gener\u00e1cie. Bal\u00e1zs Matusz Majite\u013e, predseda predstavenstva a gener\u00e1lny riadite\u013e<\/strong> vytvorila poz\u00edciu z\u00e1stupcu gener\u00e1lneho riadite\u013ea s cie\u013eom rozdeli\u0165 vlastn\u00edctvo a riadenie. Na to sa priprav\u00ed 27-ro\u010dn\u00fd syn, ktor\u00fd v s\u00fa\u010dasnosti vedie marketingov\u00e9 oddelenie, Patrik Matusz<\/strong> proces prevzatia spolo\u010dnosti ako vlastn\u00edk. V tomto procese prejde Matusz-Vad Zrt. pod kontrolu predstavenstva. Rozhovor s Bertoldom Simonom, z\u00e1stupcom gener\u00e1lneho riadite\u013ea, ktor\u00fd zast\u00e1val funkciu obchodn\u00e9ho riadite\u013ea.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Napriek epid\u00e9mii COVID a nedostatku zahrani\u010dn\u00fdch turistov sme tento rok prekro\u010dili obrat na leto 2019 o dvadsa\u0165 percent,\" povedal Bertold Simon. <\/strong><\/h2>\n\n\n\n

Ako ste pred 17 rokmi za\u010dali svoju kari\u00e9ru v spolo\u010dnosti Matusz-Vad?<\/strong><\/p>\n\n\n\n

Vo febru\u00e1ri 2006 som si pre\u010d\u00edtal inzer\u00e1t, \u017ee spolo\u010dnos\u0165 Matusz-Vad Ltd. h\u013ead\u00e1 obchodn\u00e9ho z\u00e1stupcu. V tom \u010dase som u\u017e desa\u0165 rokov pracoval v hotelierstve, ale c\u00edtil som \u010doraz v\u00e4\u010d\u0161iu chu\u0165 vysk\u00fa\u0161a\u0165 si in\u00fa kari\u00e9ru, v inom rozmere. Bolo pre m\u0148a d\u00f4le\u017eit\u00e9 n\u00e1js\u0165 si pr\u00e1cu, ktor\u00e1 by bola orientovan\u00e1 na \u013eud\u00ed, kde by sa obchod stret\u00e1val s mojou p\u00f4vodnou profesiou a pon\u00fakal bezpe\u010dn\u00e9 z\u00e1zemie. V\u017edy ma zauj\u00edmal svet obchodu.<\/p>\n\n\n\n

Za posledn\u00fdch 17 rokov ste pre\u0161li radmi. Ak\u00e9 boli va\u0161e m\u00ed\u013eniky? <\/strong><\/p>\n\n\n\n

Najprv som sa stal predava\u010dom v \u017eupe Csongr\u00e1d. Na za\u010diatku, ako v ka\u017edom novom zamestnan\u00ed, som sa stretol s mnoh\u00fdmi \u0165a\u017ekos\u0165ami. Na jednej strane som zastupoval obchodn\u00e9 z\u00e1ujmy spolo\u010dnosti, ale zo svojej predch\u00e1dzaj\u00facej pr\u00e1ce som poznal aj gastronomick\u00e9 aspekty a chcel som im vyhovie\u0165. \u010c\u00edsla uk\u00e1zali, \u017ee som na\u0161iel zlat\u00fa stredn\u00fa cestu.<\/p>\n\n\n\n

Hospod\u00e1rska kr\u00edza v roku 2008 priniesla nov\u00e9 v\u00fdzvy, na ktor\u00e9 sme dobre reagovali. V tomto obdob\u00ed som dostal na staros\u0165 \u017eupu B\u00e1cs-Kiskun a potom \u017eupu B\u00e9k\u00e9s. Po troch \u00faspe\u0161n\u00fdch rokoch som sa stal v\u00fdchodn\u00fdm tr\u00e9nerom spolo\u010dnosti Matusz-Vad Zrt. Mojou \u00falohou bolo profesion\u00e1lne rozv\u00edja\u0165 svojich kolegov. Nebolo \u013eahk\u00e9 presved\u010di\u0165 \u010fal\u0161ieho predajcu, aby prijal to, \u010do som pova\u017eoval za dobr\u00fd predajn\u00fd proces. Na za\u010diatku som sa sna\u017eil streli\u0165 \u010do najviac g\u00f3lov a vyhr\u00e1va\u0165 z\u00e1pasy. \u010coskoro som si uvedomil, \u017ee nemus\u00edm vyhr\u00e1va\u0165 z\u00e1pasy v\u0161etk\u00fdch. Mus\u00edm ka\u017ed\u00e9ho nau\u010di\u0165, ako vyhr\u00e1va\u0165 svoje vlastn\u00e9 z\u00e1pasy.<\/p>\n\n\n\n

Slovami majite\u013ea, musel som zo svojich zamestnancov spravi\u0165 elitn\u00fdch \u0161portovcov so \u0161portov\u00fdm kr\u00e9mom a uter\u00e1kom okolo krku. Recept na \u00faspech tam bol.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Stal som sa mana\u017e\u00e9rom v\u00fdchodn\u00e9ho predaja a o dva roky nesk\u00f4r mana\u017e\u00e9rom n\u00e1rodn\u00e9ho predaja. Potom pri\u0161li nov\u00e9 v\u00fdzvy! Najprv som musel n\u00e1js\u0165 najlep\u0161\u00edch \u013eud\u00ed do svojho t\u00edmu, \u010do sa mi, mysl\u00edm, podarilo. Potom som u\u017e len musel rokova\u0165 s najlep\u0161\u00edmi partnermi, \u00fazko spolupracova\u0165 s partnersk\u00fdmi oddeleniami, sta\u0165 sa n\u00e1zorov\u00fdm vodcom a ma\u0165 slovo pri 1 alebo 1 strategickom rozhodnut\u00ed. Vy\u0161\u0161\u00edm mana\u017e\u00e9rom som sprostredkoval poznatky o trhu. Stavali sme na obchodnej l\u00ednii, definovali sme presn\u00e9 ciele, predajn\u00e9 kan\u00e1ly a sp\u00f4sob, ako im pon\u00faknu\u0165 strategick\u00e9 a \u0161pecifick\u00e9 produkty. \u00a0<\/p>\n\n\n\n

Na jar 2016 ma majite\u013e Bal\u00e1zs Matusz po\u017eiadal, aby som sa stal obchodn\u00fdm riadite\u013eom, \u010do som s rados\u0165ou prijal. T\u00e1to poz\u00edcia priniesla aj nov\u00e9 v\u00fdzvy a dala mi slobodu realizova\u0165 svoje n\u00e1pady. Okrem obrovskej zodpovednosti v takejto ve\u013ekej organiz\u00e1cii som musel dosiahnu\u0165 konsenzus s ostatn\u00fdmi ved\u00facimi pracovn\u00edkmi. Okrem toho som musel rok \u010do rok inovova\u0165 a reagova\u0165 na potreby, ktor\u00e9 diktoval trh. Po\u010das tohto obdobia som ve\u013emi vyu\u017e\u00edval r\u00f4zne \u0161kolenia, ktor\u00e9 spolo\u010dnos\u0165 poskytovala.<\/p>\n\n\n\n

Ke\u010f ste pred 17 rokmi nast\u00fapili do spolo\u010dnosti, kde sa v tom \u010dase nach\u00e1dzala spolo\u010dnos\u0165 Matusz-Vad a ak\u00fd bol odvtedy objem jej expanzie? <\/strong><\/p>\n\n\n\n

Ak si dobre pam\u00e4t\u00e1m, pred 17 rokmi bol n\u00e1\u0161 ro\u010dn\u00fd obrat 3,5-4 miliardy forintov. V roku 2019 je to 20,5 miliardy ro\u010dne. Nielen\u017ee sme dynamicky r\u00e1stli, ale pred\u00e1vali sme aj st\u00e1le \u0161ir\u0161iemu okruhu z\u00e1kazn\u00edkov. Napr\u00edklad sme mali dlhoro\u010dn\u00fd sen by\u0165 dod\u00e1vate\u013eom kvalitn\u00e9ho cateringu, \u0161pi\u010dkovej gastron\u00f3mie. Dnes m\u00f4\u017eeme bez preh\u00e1\u0148ania poveda\u0165, \u017ee od roku 2017-2018 je Matusz-Vad Zrt. dominantn\u00fdm hr\u00e1\u010dom na tomto trhu. Na\u010falej prin\u00e1\u0161ame \u010do najviac produktov z medzin\u00e1rodn\u00e9ho trhu a v\u00fdstav pre na\u0161ich partnerov.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hlavn\u00fdmi partnermi spolo\u010dnosti Matusz-Vad Zrt. s\u00fa pr\u00e9miov\u00e9 re\u0161taur\u00e1cie a hotely. V poslednom roku a pol epid\u00e9mia COVID takmer okam\u017eite naru\u0161ila tento sektor. Do akej miery to ovplyvnilo \u017eivot spolo\u010dnosti? <\/strong><\/p>\n\n\n\n

Nane\u0161\u0165astie to malo drastick\u00fd \u00fa\u010dinok! Pri prvej uz\u00e1vierke obdobia COVID sme za tri dni pri\u0161li o osemdesiat percent obratu. Zo d\u0148a na de\u0148 sme museli vytvori\u0165 nov\u00fa strat\u00e9giu. Museli sme prem\u00fd\u0161\u013ea\u0165 spolo\u010dne s dod\u00e1vate\u013emi stravovac\u00edch slu\u017eieb. Videli sme, \u017ee za ve\u013emi kr\u00e1tky \u010das vytvorili nov\u00fa strat\u00e9giu, napr\u00edklad rozvoz do domu mal ove\u013ea v\u00e4\u010d\u0161iu \u00falohu. V skuto\u010dnosti sa objavilo nieko\u013eko skvel\u00fdch jedine\u010dn\u00fdch n\u00e1padov, napr\u00edklad balen\u00e9 pr\u00edsady na grilovanie s odkazom: \u201eNemus\u00edte sa vzda\u0165 z\u00e1\u017eitku! Pripravte si ho doma, preto\u017ee grilovanie je z\u00e1bava!\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

R\u00fdchlo sme sa tie\u017e nau\u010dili zvl\u00e1da\u0165 kr\u00edzov\u00e9 situ\u00e1cie. Museli sme zmeni\u0165 ceny, sortiment v\u00fdrobkov. <\/p>\n\n\n\n

Povedali ste, \u017ee existuj\u00fa nov\u00e9 a inovat\u00edvne produkty. Medzit\u00fdm tie\u017e vieme, \u017ee re\u0161taur\u00e1cie, aj ke\u010f pre\u017eili kr\u00edzu COVID, st\u00e1le \u010delia ve\u013emi v\u00e1\u017enemu nedostatku pracovnej sily. S\u00fa tieto inov\u00e1cie odpove\u010fou na t\u00fato situ\u00e1ciu? <\/strong><\/p>\n\n\n\n

Skupina v\u00fdrobkov pre pohodlie siaha o nie\u010do \u010falej, do obdobia pred 5-6 rokmi.<\/h2>\n\n\n\n

U\u017e teraz bolo jasn\u00e9, \u017ee odvetvie pohostinstva bude v bl\u00edzkej bud\u00facnosti \u010deli\u0165 v\u00e1\u017enemu nedostatku pracovn\u00fdch s\u00edl. Tieto probl\u00e9my sa najprv objavili pri Balatone, kde sez\u00f3na trv\u00e1 pribli\u017ene 40 dn\u00ed. Je ve\u013emi \u0165a\u017ek\u00e9 n\u00e1js\u0165 niekoho na \u0161tyridsa\u0165 dn\u00ed, zaplati\u0165 ho a z\u00e1rove\u0148 generova\u0165 obrat pri zachovan\u00ed kon\u0161tantnej kvality. V s\u00fa\u010dasnosti pravdepodobne neexistuje dod\u00e1vate\u013e stravovac\u00edch slu\u017eieb, ktor\u00fd by mohol poveda\u0165, \u017ee sa s t\u00fdmto probl\u00e9mom nestretol. Pr\u00e1ve s t\u00fdm sa sna\u017e\u00edme pom\u00f4c\u0165. To je jeden z d\u00f4vodov, pre\u010do Ma\u010farsk\u00fd gurm\u00e1n<\/a> sous vide <\/a>ktor\u00e1 sa odvtedy ve\u013emi rozr\u00e1stla. Na\u0161e polotovary s\u00fa najvy\u0161\u0161ej kvality, tak\u017ee ich stravovacie zariadenia m\u00f4\u017eu kedyko\u013evek bez probl\u00e9mov zaradi\u0165 do svojho jed\u00e1lneho l\u00edstka.<\/p>\n\n\n\n

Ak\u00e1 je bilancia v spolo\u010dnosti Matusz-Vad Zrt. po troch vln\u00e1ch COVID, v obdob\u00ed mnoh\u00fdch zatvoren\u00fdch re\u0161taur\u00e1ci\u00ed a pred \u0161tvrtou vlnou? Vykompenzovalo leto straty? <\/strong><\/p>\n\n\n\n

Absol\u00fatne. Na jar boli v\u0161etci na noh\u00e1ch a ve\u013emi sme sa te\u0161ili na otvorenie. A leto sme v\u010faka dom\u00e1cemu cestovn\u00e9mu ruchu ukon\u010dili ve\u013emi dobre. Podarilo sa n\u00e1m prekona\u0165 na\u0161e predch\u00e1dzaj\u00face maximum, rok 2019, o 20 percent.<\/p>\n\n\n\n

Ako sa pozer\u00e1te na posledn\u00fdch 17 rokov? V \u010dom spo\u010d\u00edva tajomstvo v\u00e1\u0161ho \u00faspechu a pre\u010do ste v tejto spolo\u010dnosti u\u017e takmer dve desa\u0165ro\u010dia a net\u00fa\u017eite od\u00eds\u0165 a sk\u00fasi\u0165 nie\u010do in\u00e9?<\/strong><\/p>\n\n\n\n

V spolo\u010dnosti Matusz-Vad neust\u00e1le inovujeme, v\u010faka \u010domu sme na \u010dele trhu. V spolo\u010dnosti a pre m\u0148a v\u017edy existovala perspekt\u00edva a priestor na pokrok. Majite\u013e, Bal\u00e1zs Matusz <\/a>som sa c\u00edtil ocenen\u00fd a povzbudzoval ma, aby som sa na\u010falej zlep\u0161oval.<\/p>\n\n\n\n

Ak\u00e9 s\u00fa va\u0161e priority teraz, ke\u010f ste \u010derstvo vymenovan\u00fd za z\u00e1stupcu gener\u00e1lneho riadite\u013ea? \u010co chcete dosiahnu\u0165?<\/strong><\/p>\n\n\n\n

Najv\u00e4\u010d\u0161ou v\u00fdzvou je n\u00e1js\u0165 m\u00f4jho n\u00e1stupcu, obchodn\u00e9ho riadite\u013ea. Moj\u00edm cie\u013eom je pom\u00e1ha\u0165 a podporova\u0165 oddelenia, ktor\u00e9 s\u00fa mi podriaden\u00e9. U\u017e teraz m\u00e1m \u00fazke vz\u0165ahy s verejn\u00fdm obstar\u00e1van\u00edm. Chceme vyjs\u0165 v \u00fastrety potreb\u00e1m trhu, ale budeme sa tomu venova\u0165 spolo\u010dne. Okrem posilnenia pr\u00e9miovej l\u00ednie bude aj na\u010falej prioritou jeden z najv\u00e4\u010d\u0161\u00edch probl\u00e9mov stravovac\u00edch zariaden\u00ed - n\u00e1js\u0165 rie\u0161enie nedostatku pracovnej sily. Na strane logistiky budeme popri prev\u00e1dzkovej bezpe\u010dnosti pracova\u0165 na zvy\u0161ovan\u00ed \u0161tandardov slu\u017eieb, aby bolo nakupovanie pre na\u0161ich partnerov pote\u0161en\u00edm!<\/p>\n\n\n\n

Autor: Beregi-Nagy Upravi\u0165<\/em><\/p>\n

\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Ke\u010f sme spustili COVID, stratili sme osemdesiat percent obratu a tento rok sme mali najlep\u0161ie leto v hist\u00f3rii,\" povedal Bertold Simon, ned\u00e1vno vymenovan\u00fd z\u00e1stupca gener\u00e1lneho riadite\u013ea spolo\u010dnosti Matusz-Vad Zrt. Spolo\u010dnos\u0165, ktor\u00e1 je l\u00eddrom na trhu v pr\u00e9miovom segmente a jedn\u00fdm z popredn\u00fdch ve\u013ekoobchodn\u00edkov s potravinami, \u010del\u00ed v s\u00favislosti s v\u00fdmenou gener\u00e1ci\u00ed ve\u013ekej v\u00fdzve. Bal\u00e1zs Matusz, majite\u013e a gener\u00e1lny riadite\u013e, vytvoril poz\u00edciu z\u00e1stupcu gener\u00e1lneho riadite\u013ea s cie\u013eom spoji\u0165 vlastn\u00edctvo a<\/i><\/a><\/p>","protected":false},"author":14,"featured_media":5584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek-a-gasztronomiarol-vendeglatas-hirei-szakacs-szakma-hirei-idegen-forgalom-hirei"],"yoast_head":"\nNapirenden a gener\u00e1ci\u00f3v\u00e1lt\u00e1s \u2013 COVID z\u00e1r\u00e1s-nyit\u00e1s ut\u00e1ni m\u00e9rleg a Matusz-Vad-n\u00e1l - Matusz-Vad Blog<\/title>\n<meta name=\"description\" content=\"Gener\u00e1ci\u00f3v\u00e1lt\u00e1s \u00e9s a COVID z\u00e1r\u00e1s \u00e9s a ny\u00e1ri nyit\u00e1s ut\u00e1ni m\u00e9rleg a Matusz-Vad-n\u00e1l. 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