It's crunching on Instagram, sizzling on TikTok, and customers are queuing up - but what is this new burger trend, and what should the catering industry know about it?
What is a Smash Burger?
The essence of the Smash Burger is surprisingly simple: a 80/20 or 90/10 meat to fat ratio beef meatballs place on a hot baking tray (230-240 °C), then use a spatula they flatten you quickly. Meatballs made in this way are just per page 40-40 seconds under the crust.
The end result: thin, crispy-edged, characterful scone, often served double or triple. The combination is deliberately simple: cheese, pickled cucumber, onion, sauce, occasionally bacon - the emphasis is on an intense, honest taste experience.
Our range includes sliced cheddar, Heinz basic sauces, Private bacon, as well as the Salomon potato panties fits perfectly with this concept. And for baking, the Debic clarified liquid butter provides a stable and professional foundation.
All this not only delivers excellent flavours, but also predictable operation and fast service which is a key factor in the summer season at busy locations (e.g. beaches, festivals, food trucks).
Where did the fever start?
In America, in the 1950s, a restaurant worker - by accident or by genius - flattened a meat pie in Kentucky with a tin can, and from then on there was no stopping him. Since then, the Smash Burger has become one of the most popular fast-food dishes in the US - and now it's exploded in Budapest and across the country. The flipped burger craze is not slowing down, in fact: is spreading.
What are the opportunities for the profession?
The Smash Burger is not just a trend - serious business opportunity. Here are some reasons why it's worth introducing it to the menu:
- Sight, sound and smell - an experience: The sight, sound and smell of smash technology is an appetising experience in itself.
- Fast preparation, high spinability: The baking time 70 seconds - based on my own roadshow experience. While a classic artisanal burger takes 8-10 minutes to prepare, the up to five times the amount in the same time can be dispensed in one busy unit.
- Lower meat costs, maximum experience: The meat pies 80 grams, but doubled or tripled to get the desired experience. This is not only cost-effective, but easy to dose and easy to calculate solution.
- Perfect choice for fast plants: Food trucks, beach bars, festival canteens, bistros - the Smash Burger perfectly suited to the fast pace. Lake Balaton, the shores of Rome, Lake Tisza - wherever you need speed, spectacle and value for money, this burger works.
- Has marketing value: Guests are photographed, posted, recommended - and return. The spectacular cooking process and unique flavour make the Smash Burger virtually advertises itself.
- New offering, easy to integrate: Can be introduced as a fixed menu, a weekly offer, for events - or even as a “dirty food” themed offer. Flexible fitting into the existing menu, with little risk and a lot of attention.
Complete solution for caterers - only with us
The Smash Burger trend is not the only thing we've been watching - we have been actively working on it. We have recently developed a meatball that stable, predictable and premium quality specifically tailored to the needs of the domestic hospitality industry. This product in this form, with this consistency and with this professional background available exclusively from us.
The same is true for Salomon potato panties which is no exaggeration to say: currently one of the best choices on the Hungarian market. It doesn't collapse during baking, holds the juicy filling well, and perfectly complements the concept in terms of taste.
All the accessories you need for a complete burger experience - from from sauces to cheese, from bacon to butter for baking - you'll find it here, from a single source, with professional support.
Important:
- Our products available exclusively from us
- Details preparation proposals, serving tips and serving ideas provided by our technical chefs
- For a quote, to place an order, please contact our sales representatives, who can also help you tailor your own party
A trend that is here to stay?
The Smash Burger is not just „another” burger trend - it's a return to basics: good meat, good technique, honest flavours.
Guests are looking for something new, but increasingly they want simple, characterful experiences. Smash Burger delivers just that.
If you've only been looking, now's the time to get started - because what your guests adore, from which it is worth do business.
