Barbecuing is not just a fad for summer weekends, not just a flicker of flame - and you need a flame to do it - but a way of life, a gastronomic experience that is not just about food. If you know the secrets, a well-executed barbecue can be a year-round experience. The magic of burning embers and crackling fires has been around since time immemorial, and the magic they bring to life is something almost everyone loves.
Objectives of the Grill Academy
Dániel Zákány, head of the Grillakadémia: „For us, it is important to bring the bbq closer to the grilling, steak to the people. It's like rain falling from a cloud, or mushroom clouds emerging from the ground. It's been a part of our lives for thousands of years, but nowadays we have an almost scientific approach to barbecue. It can be simple, it can be professional, it can be instinctive or conscious. But one thing is for sure: the tradition of barbecue is by no means measured by the seasons. It would be funny if prehistoric people only barbecued meat in the summer, because it was part of their everyday life. „kitchen technology”. Let's discover what is the wonder of raw materials, that you can prepare on the barbecue.”
Distorting the modern social environment
Z.D: „With the arrival of the so-called barbecue season, the market is booming. From spring to autumn, people buy the right tools, accessories and ingredients for cooking. With the arrival of the „season”, everyone tries to be at their best at garden parties. Cooking a steak is a great way to show that you are the kings of gastronomy. These stereotypes are only external, presented to us by the world through TV programmes, advertising and the marketing activities of the market sectors concerned. The glamorisation of barbecue is not the shows the essence, but simplifies a segment of food preparation. So it's a nice exercise for us to show what it all really means. When the fire is crackling, the embers are glowing, the vegetables are roasting, the meat is roasting and it gives a fragrance to those who surround the fire.”
Grilling is not seasonal
When the weather turns colder, when conditions no longer feel like topless summer garden parties, it doesn't mean the end of the barbecue. You can simply create the right conditions for the activity. There is something to wear, mulled wine, warming tea or hot chocolate. Why not enjoy the power of fire in the same way, or even more so, the meat and the whole experience? Barbecue is a communal force, given to us by the „magic of embers”. It fills hearts with warmth, the play of red lights brings smiles to our faces, the smells make us crave, and this culinary heaven brings people together. Why let go of the barbecue season in September? Grilling is not in season! Those of you the ingredients you need, available all year round. It's no coincidence that MATUSZ - VAD also offers a number of perfect opportunities to do just that.
Grilling is not a season, but a style. You just have to get the feel for it and enjoy it. It's a classic, pure form of cooking that can be done with a little practice. With a little knowledge, which is also available at the Grill Academy, you can make amazing food all year round.
