Vegan eating is becoming increasingly popular around the world. Many people are choosing this lifestyle for a variety of reasons, whether it's health, animal welfare, the environment or even the fight against climate change. In catering, adapting to consumer needs is vital. With the rise of plant-based lifestyles, more and more people are looking for vegan options on menus, including desserts. But why do restaurants benefit from having vegan desserts on the menu?
Broader Target Group
Beyond vegans, many others are also choosing plant-based foods for health or environmental reasons. Offering vegan desserts allows restaurants to appeal to a wider audience.
Standing Out from the Crowd
Competitiveness is vital for restaurants. Offering a special, delicious vegan dessert can make a place stand out from the crowd and bring uniqueness to the market.
Sustainability and Responsibility
Guests are increasingly looking for restaurants that offer more sustainable solutions. Vegan food often requires fewer resources to produce, which can give restaurants the opportunity to build a more sustainable brand image.
Allergies and Sensitivities
Many people suffer from dairy or egg allergies. These desserts often avoid these ingredients, offering an option for those who avoid animal products for other reasons.
Economy
Some vegan ingredients, such as seeds, pulses or certain fruits, can offer a longer shelf-life and are often more cost-effective in the long term than animal-based ingredients.
... and who are at the forefront of this
A Palatine, who have been one of the market leaders in the frozen cake and pastry market for 35 years. Their four key values of family, employees, customers and quality are at the heart of every decision the company makes. The family business, run by the third generation, combines these values with tradition and passion. That is why they do not ignore the growing awareness of consumers. They consciously make their cakes locally and place great emphasis on using local produce. Their credo is that there should not and indeed cannot be any compromise on enjoyment. It is in this spirit that they introduced their new vegan treat in 2023, the pear and chocolate cake. The juicy, soft chocolate sponge cake is topped with pear pieces and dark chocolate chips, covered with a jelly glaze.
