In Németkér, near Paks, a development has been completed that is outstanding and unique not only in Hungary but also in Europe. It is the site of a modern baking plant that produces flour from millet, plantain, tapioca and other alternative flours. free bakery products, for anyone with food allergies or intolerances or who simply wants to eat more consciously. Demand is growing year on year and many people are now choosing to eat for more than just health reasons “all free” option: quality-free alternatives are increasingly expected as part of a conscious diet.
However, working with these materials is a serious professional challenge. Achieving the right structure and texture in a domestic environment is not easy, even on an industrial scale, consistent, stable quality this is an even more complex task. Traditional baking lines were not designed for a technology that was free from defects, and development required years of experimentation.
Innovation at European level in German Cork
The solution was launched in 2020, when construction began on one of Hungary's most modern baking plants dedicated exclusively to all-free products. The completely new, automated, high-capacity production line was commissioned in 2023 and production started on the No-No brand name below.
Operation of the plant strict hygiene protocol regulates:
- only raw materials are allowed to enter the production area,
- access is by personal key card,
- double photocell security system to control movement,
- no one is allowed to enter the production zone without proper protective clothing.
The aim is clear: complete exclusion of unwanted contact with allergens. This is the quality assurance background that allows products to be reliably, with consistent quality be available to restaurants, hotels, cafés and retail outlets. The No-No range is available in paper-bag packaging (baked-on-the-spot, Bake-Off, defrost), modified atmosphere packaging and retail frozen packaging.
Why offer free products? Three key factors
1. Growing demand and a broad consumer target group
The free range is not just for allergy sufferers. More and more people are choosing gluten-free or all-free alternatives out of awareness, for a lifestyle change, to improve their energy levels or well-being. This is an opportunity to attract a new clientele: breakfast bars, cafés, hotels, bakeries, delicatessens.
2. Adding value and increasing turnover
The free products can be perfectly paired with premium supplements: special coffees, plant-based toppings, healthy snacks. So increase cross-selling and margin.
3. Secure service and consumer confidence
The use of products from dedicated free-range production reduces the risk of mishandling and allergen ingestion. This is particularly important in catering, public catering, hotels and event venues.
No-No: stable, all-round quality
The No-No range gluten, dairy and egg free offers bakery products that:
- are competitive with conventional products in terms of texture and taste,
- are available both frozen and packaged,
- easy to integrate into any professional operation,
- do not require background technological modifications.
This is a huge advantage in practice: supply is increasing, the system is not complicated.
Available in the Matusz-Vad range
A Matusz-Vad from spring 2025 offers several no-no products: from salty to all-you-can-eat buns and the seeded sandwich base. The sweet assortment includes poppy seed cuddly toy, the chocolate pancakes, a chocolate pillow and the apple and cinnamon strudel but the aim is to further expand the range. The procurement can then be easily integrated into existing ordering processes:
- predictable inventory management
- consistent and stable quality
- less administrative burden
Free baked goods are no longer a trend, but lasting consumer expectation. The introduction of the No-No range is not only an extension of the range, but also strategic decision: development that brings in new customers, builds trust and creates a long-term competitive advantage.
In a new era of conscious eating, the quality and composition of the assortment determines the value of the brand. No-No provides a reliable, stable and professional answer.
