One of the most important international food and HoReCa trade fairs in Europe is opening soon in Budapest.
SIRHA will be held between 22 and 24 March 2022 at the HUNGEXPO Budapest Congress and Exhibition Centre. The entire food and HoReCa sector will be represented at this major exhibition. It is not only of national but also of international importance. 300 exhibitors from 16 countries will present their products, services and developments in three pavilions covering 20,000 square metres. This year, Sirha Budapest will once again host the Bocuse d'Or international cooking competition European final.
What is Sirha
Sirha is a high quality international food exhibition held every year. There is hardly a sector that is not represented at this fantastic event. The food, hospitality and hotel industries, as well as companies providing related products and services, are all represented at Sirha. It is also safe to say that this exhibition is a celebration of these sectors. In addition to the exhibitions, in recent years it has hosted professional competitions and conferences, which have been of great help to market participants. The exhibition is an opportunity to learn about new technologies and products, so that professionals can get to know each other. This is the exhibition where everything is connected and whether you are a small start-up or a company with a long history, everyone can find new partners and surprising solutions for their activities and business interests.
A great opportunity for any company or individual involved in the gastronomy and food industry. Representatives of the HoReCa, hotel industry, food industry, related media and marketing sector, all from the Central European region and the world will participate in the exhibition. In recent years, almost seventeen countries have been represented, with more than three hundred exhibitors and several professional organisations. The fact that the number of foreign participants and visitors from the relevant sectors was between 20,000 and 25,000 says a lot about the international prominence of Sirha. There is no doubt that every year the exhibition grows in size and plays an increasingly important role! Sirha Budapest has been held in Budapest every two years since 2014.
Sirha is more than an exhibition
Not just an exhibition, but an event under the banner of innovation! Sirha also hosts a number of professional events that bring together different sectors. You can learn about competitors' activities, partners' thinking and discover the latest trends. Sirha is also an opportunity for professional dialogue between companies and professional organisations representing different products. In this way, the event can embrace all sectors and provide an opportunity for development.
The exhibition as a conference centre
Sirha is undoubtedly one of the largest in terms of size, but in addition to the exhibitions, there are also professional conferences. Sustainability is extremely important, especially for the sectors most affected by the pandemic! This is why events are a priority, where problems can be identified, professional organisations can express their views and participants can come away with many more solutions!
Among others, the National Association of Packaging and Material Handling will hold its now traditional conference, organized by the Hungarian Hospitality Industry Association (MVI), the Pannon Gastronomy Academy (PGA), the National Food Chain Safety Office (NÉBIH), the HoReCa and Event Section of the Hungarian Marketing Association, HALAL CONFERENCE, Sustainability Conference of the Responsible Gastro-Head.
Sirha is a stronghold of professional competitions, Bocuse d'Or European final
Traditions are binding, they say. This is also true of the exhibition, which hosts a number of professional competitions. The various competitions are an opportunity to showcase young talents and to introduce new raw materials and technologies. The competitions also provide a fantastic spectacle and exciting moments for both professionals and visitors.
The most prestigious event of this year's „competition season”, which attracts participants from almost all over the world, is the European finals of the world's most prestigious cooking competition, the Bocuse d'Or, where Europe's best chefs will compete against each other.In 2022, the ten countries that will compete against the best in the world will be decided again at Sirha Budapest, the HUNGEXPO Budapest Congress Centre!
Other competitions:
Catering Cook-off: ’KÖSZ’ has now developed into a high quality professional movement. Now in its eighth edition, the competition, which is held in two annual cycles, is an evolving, multi-stage competition for catering chefs, whose motto is: „The journey is the destination!” The organisers of the competition are: National Association of Public Caterers and Food Service Managers (KÖZSZÖV), National Food Chain Safety Office (Nébih), Hungarian National Gastronomic Association (MNGSZ).
Sirha Budapest Dessert Competition: For the fifth time, it will be organised by Zoltán Kolonics, Hungary's most renowned creative pastry chef. The aim of the competition is to continue to provide an opportunity for the emerging and dedicated talents of the profession to showcase their technological knowledge, skills, innovative spirit and artistic talents.
Hungary's Tortája 2022 competition: The judging takes place live in front of a professional audience. All nominated cakes will be displayed in showcases for the public to view.
Sirha COFFEE CHALLENGE: A barista competition, organised by the CaféBar Project and supported by Alpro, aims to raise awareness of the explosive trend of more and more people choosing plant-based beverages that are not only delicious but also serve the needs of the conscious coffee drinker.
KSE XIV INTERNATIONAL BEER COMPETITION: The main sponsors of the competition are the Ministry of Agriculture and the Agricultural Marketing Centre. The Association is organising its 14th beer competition, with specialities from more than eight countries.
International Innovation Contest awards ceremony: The results of the International Innovation Contest will be presented at the opening event.
Why attend Sirha
A high-level professional event where it is now a matter of prestige for companies to be represented. So they say, „who is not present, does not exist”. You can stabilise your brand awareness as an exhibitor and as a participant, thereby creating a serious marketing opportunity. Representatives of the sectors concerned can gain greater focus on the domestic and foreign markets. This will support product launches, sales activities and wider awareness of services. Sirha can also open the way to the international market. A perfect opportunity to create wider awareness. Attentive and business-minded participants can be absolutely sure of gaining new knowledge, serious business opportunities and possibly new partners.
In addition to the professionalism and business opportunities, Sirha is a phenomenal experience for anyone interested in gastronomy, not to be missed! The exhibitors, the conferences, the competitions and the many participants make for an unforgettable spectacle, with so many interesting things to experience in one place at one time.
Klára Tihanyi, Exhibition Director of Sirha Budapest, said.HUNGEXPO pays special attention to the government regulations in force at the time and to the observance of hygiene rules to ensure that exhibitors and visitors can participate in the international event in safety.
The history of HUNGEXPO
Founded in 1967, Hungexpo has been dedicated to its activities for more than five decades. They have been organising trade fairs and exhibitions, which are internationally renowned have become famous, and over the years it has become the leading exhibition and conference in Central and Eastern Europe.Between 2019 and 2021, as a result of a so-called revitalisation programme, it became the largest exhibition area in the capital. The French group GL events, as the new owner, made significant innovative developments, opening the way for the organisation of international exhibitions and conferences. This allowed the first Sirha to be organised, and in 2016 Budapest and Hungexpo hosted the European finals of the international cookery competition Bocuse d'Or.#
