After the oatmeal-scented candle in the morning, the Bolognese-flavoured face mask, the ice-cream perfume arrived. Let me tell you, you don't have to spray it on yourself.
Are they crazy or is it a good idea?
I wouldn't call ice cream perfume as a perfume that can be blown on ice cream cones a niche, but rather an interesting one. They are aware of all this, but somehow it is curiosity that drives the visitors to the stand and the marketers watch the results with gleaming eyes. The aim is really to attract attention to these extreme novelties. After all, the aim is not to sell as many as possible, and even to limit their production. It's more of a „must try it once” factor, because it's special and it makes us feel special, at least for a minute.
What is this ice cream perfume?
Salt & Straw, a Portland ice cream shop, has just announced the launch of its culinary perfume, Ice Cream Perfume. The edible perfume costs $65, or around 25,000 forints for a bottle. It's well known that it's not worth spending that amount at all, but you have the urge to try it. Ali Francis, a writer for Bonappetit magazine, took the gastronomic adventure and she was not alone! The first step on the perfume journey is to choose your favourite ice creams. In America, the most popular is the chocolate, biscuit and vanilla. You buy the basic ice cream and spray the perfume on top, which adds a little to each flavour. It makes the lemon ice cream taste more like limoncello, and the chocolate salted caramel reminds you of Baileys. But the fragrances can only be sprayed on a single layer, which is quickly licked off and the extra flavour is gone. Ali says it's like it never happened. But the marketing is genius, because we buy another scoop of ice cream at Salt & Strawn, which is still delicious, but without the perfume. So, the advertising has achieved its goal, the ice cream parlour remains popular, the product sells and sometimes we even get a new experience.
It's not just ice cream that's weird here...
Ice cream perfume is just one of the amazing food products. For example, the famous Taco Bell group has launched a tortilla filled with a giant Cheez It, the famous crunchy American biscuit, lots of vegetables, beef and cheese. They've also produced a breakfast cereal scent in the form of a candle that you just light and it looks like a cup of cereal. We don't know if it makes breakfast, but the madness works, at least once. Sarah Masoni, award-winning ice cream innovator and judge, says they don't even expect customers to include these novelties in their regular, everyday food, just taste them. For companies, it's enough for everyone to try it just once and they've already sold the quantity they planned and produced.
Ali Francis, by the way, preferred to put the culinary perfume in the bathroom cabinet at the end of the ice cream. She said she'd rather spray it on herself and have it smell like chocolate or salted caramel for a day or two than ruin her ice cream with it again.
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Source : https://www.bonappetit.com/
