In the hospitality industry, digital menus with QR codes and NFC chips are becoming more and more common, not only because of digitalisation, but also because of the marketing opportunities they offer and can be exploited. These tools have not only provided a solution to the epidemiological emergency, but can also contribute to the long-term success of restaurants. Let's look at the marketing tools that can be used to maximise the benefits of digital menus with QR codes and NFC chips.
Request direct feedback and evaluation
One of the big advantages of QR code digital menus is that you can ask for instant feedback from your guests. A rating section at the end of the menu allows guests to rate the food and service directly. The data collected can be used to improve services and increase guest satisfaction.
Personalised and periodic offers
Tracking codes embedded in the digital menu offer the opportunity to collect data on the habits and preferences of guests in relation to their menu viewing habits. This data can be used to develop personalised offers and, in some cases, even send them. For example, if a guest has viewed a particular dish but not ordered it, we can position the dish they have already viewed directly to them on their next visit. This makes it feel as if we've guessed the idea. Sounds good, right? Like this and similar means increase the number of returning guests.
Newsletters and email marketing
Digital menus are a great way to collect email addresses, for example through a sign-up or loyalty program. You can send regular newsletters to the addresses you collect, informing guests about new dishes, seasonal selections, events or special offers. This can go a long way to building the restaurant's brand and engaging guests.
Social media integration
Digital menus can be integrated with social media platforms, so guests can easily share their restaurant experiences with friends and followers. Built into the menu with social media buttons guests can share their favourite dishes or recommend a restaurant with just one click. This can increase the online presence of the restaurant and organic access.
Embed images and videos
It is said that a picture is worth a thousand words. Etlap.Onlone digital menu allows you to embed visual content such as pictures and videos of your food. This content not only makes the menu more attractive, but can also help guests make a better choice. Appetizing images and videos can increase sales and thus guest satisfaction.
Cross-selling and re-selling
Digital menus are an excellent tool for cross-selling and up-selling. In the menu, you can recommend additional dishes or drinks, such as dessert with a main course or a glass of wine. In the case of wine, for example, we can also educate, making a drink or a dish better known to our guests. Automated recommender systems can help increase the average basket value, thereby increasing revenue.
Loyalty programmes via digital menu
Restaurants in certain segments may benefit from the use of loyalty programmes. It is particularly beneficial for products that are consumed on a regular basis, where the aim is to retain guests for a long time and encourage consumption. A QR code allows guests to easily access their loyalty programme, track their points and take advantage of special offers. Loyalty programmes can thus increase guest loyalty and frequent return visits.
From Etlap.Online Digital menus with QR codes offer many marketing opportunities for restaurants. Instant feedback, personalized offers, newsletters, social media integration, visual content, cross-selling and loyalty programs can all contribute to a restaurant's success and revenue growth in both the short and long term. Restaurants should take advantage of these tools to increase guest numbers, satisfaction, loyalty and ultimately their bottom line.
